Fashion Business

Fashion business research provides innovative thinking and practical solutions to commercial challenges across the global fashion industry, from concept to consumer. Fashion business operates at the unique interface between strategic business analysis and the creative dynamics of unpredictability characteristic of the fashion industry. Our expertise includes fashion marketing, consumption, consumer behaviour, retail, supply chain and management. All areas intersect with our cross-cutting themes of digital, for instance, our pioneering research into eye tracking technology for web and retail consumer behaviour, sustainability in relation to innovative work on the circular economy, and equality and diversity with our research into consumer behaviour and marketing of modest fashion.