Digital Fashion Innovation

The overall aim of this project is to develop novel digital processes and optimise existing digital processes for sustainable product development and manufacturing of fashion products. 

Research methods include both 3D-to-2D pattern unwrapping and 2D-to-3D drape simulation approaches for virtual fashion prototyping. Recent publications from this project include the topics – Zero-Waste Pattern Cutting (ZWPC), Objective Fit Analysis, 3D to 2D Surface Flattening and 3D Printing. Past event organised from this project are Digital Fashion Innovation (DFI) e-Symposium, 2020 (https://fashioninstitute.mmu.ac.uk/dfi2020 /), and 2021 (https://fashioninstitute.mmu.ac.uk/dfi2021 /). The project lead is a guest editor of the “Digital Fashion Innovation” special issue of  The International Journal of Fashion Design, Technology and Education (https://www.tandfonline.com/toc/tfdt20/current)

Outputs

Ramkalaon, S., Muhammad Sayem, AS., 2020. ‘Zero-Waste Pattern Cutting (ZWPC) to tackle over Sixty billion square metres of Fabric Wastage during Mass Production of Apparel’, Journal of the Textile Institute https://www.tandfonline.com/doi/full/10.1080/00405000.2020.1779636

Sayem, ASM., 2017. ‘Objective analysis of the drape behaviour of virtual shirt, part 2: technical parameters and findings’, International Journal of Fashion Design, Technology and Education, 10 (2), pp. 180-189. http://dx.doi.org/10.1080/17543266.2016.1223810

Sayem, ASM., 2017. ‘Objective analysis of the drape behaviour of virtual shirt, part 1: avatar morphing and virtual stitching’, International Journal of Fashion Design, Technology and Education, 10 (2), pp. 158-169. http://dx.doi.org/10.1080/17543266.2016.1223354

Sayem, ASM., Kennon, R., Clarke, N., Hayes, SG., 2016. ‘The effect of link-length and vertex angle on mesh generation and pattern flattening for virtual clothing’, International Journal of Clothing Science and Technology, 28 (4), pp. 503-515. http://dx.doi.org/10.1108/IJCST-04-2015-0046

Sayem, ASM., Kennon, R., Clarke, N., 2014. ‘3D grading and pattern unwrapping technique for loose-fitting shirt part 2: Functionality’, Journal of Textile and Apparel, Technology and Management, 8 (4). http://ojs.cnr.ncsu.edu/index.php/JTATM/article/view/5147

Sayem, ASM., Kennon, R., Clarke, N., 2014. ‘3D grading and pattern unwrapping technique for loose-fitting shirt part 1: Resizable design template’, Journal of Textile and Apparel, Technology and Management, 8 (4). http://ojs.cnr.ncsu.edu/index.php/JTATM/article/view/5147

Sayem, ASM., Kennon, R., Clarke, N., 2012. ‘Resizable trouser template for virtual design and pattern flattening’, International Journal of Fashion Design, Technology and Education, 5 (1), pp. 55-65. http://dx.doi.org/10.1080/17543266.2011.614963

Sayem, ASM., Kennon, R., Clarke, N., 2010. ‘3D CAD systems for the clothing industry’, International Journal of Fashion Design, Technology and Education, 3 (2), pp. 45-53. http://dx.doi.org/10.1080/17543261003689888

Conference papers

Muhammad Sayem, A., 2019. ‘Virtual Prototyping for Fashion 4.0’, 2nd International Conference on Sustainable Smart Manufacturing (S2M 2019), Manchester, UK, 9/4/2019 – 12/4/2019. https://www.taylorfrancis.com/chapters/virtual-prototyping-fashion-4-0-sayem/e/10.1201/9780367823085-35

Muhammad Sayem, A., 2019. ‘Virtual Fashion ID: A reality check’, IFFTI Conference, 8 -11 April 2019, Manchester UK, 8/4/2019 – 12/4/2019, in Proceedings of the IFFTI Conference 2019.

Scott, E., Sayem, ASM., 2018. ‘Landmarking and Measuring for Critical Body Shape Analysis Targeting Garment Fit’, in Proceedings of 3DBODY.TECH 2018, Lugano, Switzerland, 16-17 Oct. 2018, pp. 222-235.

Muhammad Sayem, AS., Sebastian, J., 2018. ‘Avatar Morphing for Virtual Fashion Prototyping’, Transitions 2: Material Revolution Conference, University of Huddersfield, UK, 11/4/2018 – 12/4/2018.

Muhammad Sayem, AS., Bednall, A., 2017. ‘A Novel Approach to Fit Analysis of Virtual Fashion Clothing’, 19th edition of the International Foundation of Fashion Technology Institutes conference (iffti 2017), IFFTI 2017, The Amsterdam Fashion Institute (AMFI), Amsterdam, 29/3/2017 – 30/3/2017, in Proceedings of the IFFTI Conference 2017: Breaking The Fashion Rules.

Muhammad Sayem, AS., 2016. ‘A Reverse Approach to Virtual Shirt Prototyping and Pattern Cutting’, The 90th Textile Institute World Conference, Poznan, Poland, 25/4/2016 – 28/4/2016, in PROCEEDINGS OF THE 90th TEXTILE INSTITUTE WORLD CONFERENCE, pp. 523-533.

Muhammad Sayem, AS., 2015. ‘Advances in Virtual Prototyping: Opportunities for Clothing Manufacturers’, 2nd Textile Research Conference (TRC), Dhaka, Bangladesh, 26/12/2015 – 26/12/2015, in TRC Book of Papers 2015, 1, pp. 15-18.

Impact

1) Enhancing work of Fashion Designers by integrating 3D virtual prototyping into fashion design and development (FDD) and by demonstrating the 3D-integrated FDD process:   This project aims to open up the opportunities offered by 3D virtual prototyping technologies to fashion designers. The research identifies the ways of effectively applying 3D tools in fashion design and ways of improving the communication of design ideas with the help of the technologies potentially enabling new design and creative avenues.                              

2) Increasing efficiency and sustainability in fashion and manufacturing industry, both nationally and internationally:   Simplifying the fashion design process through utilisation of  realistic virtual prototypes and 3D imagery will ensure the communication of ideas more efficiently and effectively. This research therefore aims to deliver a sustainable product development framework to the fashion industry to bring economic and environmental benefits through increased efficiency. 

3) Benefiting consumers through ensuring green and sustainable products and potential price reduction in the long run:  The research envisages making the FDD process greener and more sustainable. Therefore, today’s eco-conscious consumers will see more sustainable products on the market. Therefore, it is expected to have an indirect but positive impact on the consumers’ pockets by reducing the retail prices of fashion items.  

4) Strengthening links between the Creative Economy and academia resulting in formal and informal knowledge transfer for industrial and societal benefits: This project will enable us to work even more closely with UK fashion companies and help improve their design and product development process.  

Funding

GCRF QR 2020/21 – Research Capacity Building and Promoting Sustainable Fashion and Textile Practices in Bangladesh (Worktribe ID: 447793)

UCRKE MSARC research grant 2021/22