Victoria Elizabeth Hilditch

BA (Hons) Fashion Business and Management 2021

1/8
Swap Fits Poster
2/8
Value Proposition
3/8
Swap Fit Model
4/8
Target Profiles
5/8
Overall Mission
6/8
Brand Pack
7/8
Comms Pack
8/8
Marketing Calendar

Victoria Elizabeth Hilditch

BA (Hons) Fashion Business and Management 2021

 Fashion Enterprise Project Business Proposl: Swap Fits

Swap Fits is a fun and exciting way for students to prolong the life of their clothes and reduce their impact on the environment. Years of selling clothes online and offline has given me valuable first-hand insights into student resale behaviour. I have previously run my own swap shops with friends, which has given me a comprehensive understanding of the process. From my experience, I am able to understand customers and recognise their needs. Dedicated and driven, I am have created and viable business plan followed by the marketing plan for the proposal and launch of Swap Fits. 

With eight years of experience in customer-facing roles and the knowledge I have gained from hard work throughout my education I am ready to put my experience and knowledge into practice and start my buying and merchandising career.