International Fashion Marketing

MSc - 1 year Full-time

The fashion industry is constantly evolving and now more than ever is undergoing extreme transformative change. A new generation of consumers are rallying against the fast-fashion ethos and are instead favouring a more cyclical approach to consumption and production. Cultural shifts are also affecting the industry, with brands having to re-evaluate their cultural purpose, identity and the way in which they communicate to the consumer to ensure greater transparency and authenticity.

This programme is aimed at students who want to gain experience of both the strategic and creative aspects of fashion marketing. Whilst studying on MSc International Fashion Marketing, students will produce innovative marketing campaigns for fashion brands through a variety of different communications media, while supporting their strategic and creative process with fundamental theoretical knowledge. They will also learn how to adapt and thrive in an ever-changing global market and forge a successful career in the creative and cultural industries.

For more information on specific units, fees, assessment details and entry requirements; visit our online prospectus.

This programme has been accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to fast-track your route to gaining professional qualifications through the CIM Graduate Gateway.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Manchester Metropolitan University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Funding Opportunities

A postgraduate loan scheme up to £10,000 is available for UK/EU students.

  • Hundreds of eligible courses to choose from
  • Enhance your career and lifelong earning potential
  • For full-time / part-time / distance learning courses
  • No loan repayments whilst you are studying
Find out more about Postgraduate Loans

Meet our staff

Dr. Paddy Lonergan, Programme Leader, International Fashion Marketing

“Given how embedded marketing, consumerism and fashion are in our everyday lives, my teaching favours a blended learning approach, where students engage with a variety of different teaching and learning resources both on and offline; with core “must know” content being produced online in a podcast style format, which gives students the agency to consume the various materials in a way that best suits them personally.”

View all staff profiles

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