Paddy Lonergan

Lecturer

Paddy Lonergan

Lecturer

Email: p.lonergan@mmu.ac.uk

Research

Book Chapters

Lonergan, P., 2020. 'The Art of Commerce: Did Morris & Co. abandon or adapt the artist’s ideologies in collaborating with fast fashion chameleon H&M?'. In, Bloomsbury Fashion Business Cases.

Lonergan, P., 2020. 'Co-Creative Storytelling: A Case Study of Warby Parker'. In Communicating Fashion Brands: Theoretical and Practical Perspectives.

Internet Publications

Lonergan, P., 2020. 'The Search for God in Vogue', https://www.huffingtonpost.co.uk/patrick-lonergan/the-search-for-god-in-vogue_b_8263594.html?utm_hp_ref=uk-blogs&guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAGQjcauYva631wczrZ9OqLSxlTonWhomciw1Cuvgjwxp0dSPXyNDibuVNkeoFMr3w2dLVVEof-kXGTu3Xpaiefh5T3C9ly9T2MGOBZhklHi6Edys1OdFH80SEslxNZ_7PrdyLoI7-tu8Biq1pcnd_CXrpGFbkwWmXNJApBOAu72b.

Lonergan, P., 2018. 'Estrella Damm: How Spanish Beer Took on Heineken to Brand Itself the Cosmopolitan Choice', https://theconversation.com/estrella-damm-how-spanish-beer-took-on-heineken-to-brand-itself-as-the-cosmopolitan-choice-97482.

Journal Articles

Lonergan, PP., Patterson, M., Lichrou, M., 2018. 'More than clothes hangers: cultural intermediaries in the field of fashion', European Journal of Marketing, 52 (9/10), pp. 2052-2074.

Office Location

Cavendish South
Manchester Fashion Institute
Manchester Metropolitan University
Cavendish Street
Manchester M15 6BG