Olivia Millar

BA (Hons) Fashion Promotion 2021

Throughout my time studying fashion promotion at Manchester fashion institute I have developed skills that relate to marketing, branding, content creation and art direction. This allowed me to develop my final project. The vision behind my final project was inclusivity and the prevention of segregation of body types. Therefore, the aim of my hypothetical brand Ema, was to fill a gap in the market by offering an inclusive and empowering journey for the target audience, which was generation Z, from beginning to end. The solution my brand offered was a fluid user experience, which expressed generations z’s traits of rejecting labels, as my brand focused heavily on abolishing labels that are used for different body types allowing an equal experience for all individuals due to the focus on made to fit clothing and accessibility features implemented, as my brands USP was the use of a body scanner within the app. The digital promotional channels created for the launch would direct individuals to downloading the app. The launch campaign focused the prevention of comparison of bodies and allowed the subjects to showcase how perfectly my brands clothes fit which allows confidence to be expressed through the use of eccentric poses.

See the website here- https://emamuseblog.wixsite.com/my-site

See the TikTok challenge here- https://www.youtube.com/watch?v=Ju6wT1Ju5tE

See Instagram here- https://www.instagram.com/ema.muses/?hl=en