Jewel Sum

BA (Hons) Fashion Design and Technology (Womenswear) 2021

FREEDOM.

The global pandemic lockdowns have forced human beings into the most heightened, ever-isolated state that we’ve experienced in the near decades.

This brings the world, myself included, to reflect on the ultimate meaning of freedom: What does freedom mean to us living today?

As such, the collection explores freedom through different representations of movement.

A ballet dancer gracefully manoeuvring his or her limbs to express her inner emotions with artistic freedom. A white dove gliding over the wind and clouds like a free soul, ready to begin the ballet of the eventide. A jellyfish, a medusa with seemingly gorgeous, yet deceptively poisonous tentacles, pulsing through the sea so elegantly with ballet-like motions. 

These flowing imageries sparked ideas for design development, tracing shapes to inspire silhouettes and details. Alongside weaving techniques, light and medium weight fabrics provide texture: cotton poplin, organza, tulle, and duchess satin and the tonal colour palette echoes shadows. 

Awards:

Prototype Exhibition, Holden Gallery, Manchester FEATURED 2019