Hannah Murphy

BA (Hons) Fashion Buying and Merchandising 2021

Fashion Buyer and Merchandiser, graduating with a combined 3 years’ experience within various facets of the fashion industry, from start-up e-commerce businesses to globally operating key industry players. Specialising in data analysis of sales performance to inform buying, design and merchandising decisions, supply chain management including critical path management and successful stock cover planning to align with the fashion calendar and top line financial targets and negotiation skills to accompany established and effective supplier relationships.

Throughout my degree I have researched and theorised around many topics that are affecting the fashion industry at present, such as sustainability, fast fashion, greenwashing, the decline of the high street, consumer behaviour, individual businesses' levers and constraints, the effects of COVID on consumer purchasing habits and subsequent effects on various industries. All of which have left me with a breadth of knowledge and expertise that I will employ throughout my career in the fashion industry as part of the new generation of conscious buyers and merchandisers who strive to be forces of change for the long-term progression of the industry.