Rebecca Woodward

BA (Hons) Fashion Business and Management 2021

Fashion Enterprise Project Business Proposal: Luna and Leo

Luna and Leo are a sustainable family pyjama/night/loungewear brand within the fashion industry. The brand's key aim is to offer its target market access to buying sustainable fashion starting with pyjamas.

The brand incorporates my passion for sustainability and love for pyjamas. Luna and Leo will also provide the consumer with knowledge and transparency of their supply chain, as well as raising awareness of the importance of sleep on an individual’s mental health.