N'dira Ferdinand

BA (Hons) Fashion Promotion 2020

Birthed from a lack of genuine love and celebration for the ‘Other’ within today’s society, LOVE CHILD rivals such ideologies that are blind to minority groups thoughts and feelings. Encouraging people who are products of non-discriminatory love to celebrate their identity, LOVE CHILD aims to unite mixed younger millennials across Britain and inspire advantageous communication to enhance knowledge and uplift its community. As a smartphone app and episodic podcast, LOVE CHILD bridges the gap between the on and offline realms through ‘LINK UP’ events, that solidifies the positive relationships made online and create relevant experiences for the LOVE CHILD community. 

In discussing relevant issues such as ‘The Fetishism of BAME Men and Women’, the community importantly inspires its members participation within crucial conversations, that affects their day-to-day lives. By centring the community around communication, the relationships formed on and offline through LOVE CHILD, support its aims to connect and expand the British mixed millennial circuit. In hopes to generate an active support network, LOVE CHILD includes constant representation of mixed heritage and mixed-race members through content curated in-house. Additionally, acting as a platform that enables the community to exchange their own knowledge, ideas and opportunities, the LOVE CHILD app is built upon authenticity. 

As 20-29-year olds, younger millennials are advancing society with acceptance and inclusivity. Although it may be their first time experiencing rife xenophobia as adults, before they are 30, mixed millennials will have straddled a time when individuals of mixed descent were not formally recognised in Britain. With an ethical demand like never-before, younger millennials are dictating consumer habits. In full support of anti-discrimination laws and the hunger for amplified transparency and inclusivity, LOVE CHILD supports the legislation that elevates its community.  To coincide with economic and environmental factors, LOVE CHILD offers complementary services to promote accessible consumption and national communication. Mostly operating online, LOVE CHILD is sustainable within its beliefs and practises.  

LOVE CHILD intends to demonstrate unity and lead by example, injecting love, understanding and racial inclusivity into British society. Britain encompasses a cocktail of hierarchical and racial isms that makes it difficult for an individual to navigate, comprehend and succeed on their own. LOVE CHILD supports its community in their endeavours, promotes a desire to learn and coexist without colourism competition and contributes to creating an even playing field for all.  

My advice to my Level 4 self would be:

Moving cities is a big step, remember that university is as much about getting your degree, as finding out who you are. Do all the things that you’re doing, have fun and go out but if you don’t take advantage of the academic lessons and experiences that first year gives you – you might forget how capable you are and lose confidence. Some of the things in your first year may seem irrelevant to you, but they are the foundations you will use to get your internship and begin to map out your career choices – do everything to the best of your ability. Always.