Holly Lavelle

BA (Hons) Fashion Art Direction 2020

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From 'Bedroom Landing', an editorial based on a dream i had about sunbathing on Mars & 1950 low budget sci-fi movies.
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From 'Bedroom Landing', an editorial based on a dream i had about sunbathing on Mars & 1950 low budget sci-fi movies.
3/9
From 'Bedroom Landing', an editorial based on a dream i had about sunbathing on Mars & 1950 low budget sci-fi movies.
4/9
From 'Bedroom Landing', an editorial based on a dream i had about sunbathing on Mars & 1950 low budget sci-fi movies.
5/9
From 'The Wire', an editorial i made during quarantine based on interviews of people who described dreaming in black and white.
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From "It's Toasted!", an editorial about consumerism in the 1920's.
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From "It's Toasted!", an editorial about consumerism in the 1920's.
8/9
From 'Chindōgu', an editorial inspired by useless Japanese inventions.
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From 'Nielson's Home Recepies', a zine i made based on 70s cookbook's and serial killer Dennis Nielson.

Holly Lavelle

BA (Hons) Fashion Art Direction 2020

Storytelling is integral to my work, each shoot playfully driven by loud narratives, celebrating the idea process and conceptual thinking. My work aims to blur the boundaries between fashion and art, taking inspiration from a wide variety of niche subject matter, everything from my own dreams to serial killers and 70s cookbooks. The weirder the better! I like to think my style is experimental and tongue and cheek, celebrating absurdity with a light hearted approach to fashion. My work always has humorous undertones, honing in on the nonsensical in a time where everything is taken so seriously, particularly in the fashion industry.

I have a sense of curiosity in the world that I think translates into my work, using my specialisms creative direction and photography as a means of visually communicating this curiosity. Shoots are very much a theatrical experience for me, taking into consideration everything from make-up and hair to the location and set design, each small detail equally important as they all help guide the narrative of my shoots.

BEDROOM LANDING