International Fashion Marketing
MSc - 1 year Full-time
The fashion industry is constantly evolving and now more than ever is undergoing extreme transformative change. A new generation of consumers are rallying against the fast-fashion ethos and are instead favouring a more cyclical approach to consumption and production. Cultural shifts are also affecting the industry, with brands having to re-evaluate their cultural purpose, identity and the way in which they communicate to the consumer to ensure greater transparency and authenticity.
This programme is aimed at students who want to gain experience of both the strategic and creative aspects of fashion marketing. Whilst studying on MSc International Fashion Marketing, students will produce innovative marketing campaigns for fashion brands through a variety of different communications media, while supporting their strategic and creative process with fundamental theoretical knowledge. They will also learn how to adapt and thrive in an ever-changing global market and forge a successful career in the creative and cultural industries.
For more information on specific units, fees, assessment details and entry requirements; visit our online prospectus.
This programme is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This offers students the opportunity to fast track towards globally recognised professional marketing qualifications upon graduation by gaining exemptions on CIM modules.
*Note – accreditations are indicative of current agreements but these are subject to change or cancellation.
Funding Opportunities
A postgraduate loan scheme up to £10,000 is available for UK/EU students.
- Hundreds of eligible courses to choose from
- Enhance your career and lifelong earning potential
- For full-time / part-time / distance learning courses
- No loan repayments whilst you are studying
Meet our staff
Dr. Paddy Lonergan, Programme Leader, International Fashion Marketing
“Given how embedded marketing, consumerism and fashion are in our everyday lives, my teaching favours a blended learning approach, where students engage with a variety of different teaching and learning resources both on and offline; with core “must know” content being produced online in a podcast style format, which gives students the agency to consume the various materials in a way that best suits them personally.”
View all staff profilesFind out more
How to apply
Entry requirements and details of the application process for this course.
Visit us on a postgraduate open day
Come to one of our open days to find out everything you need to know about postgraduate study at Manchester Fashion Institute.
Got a question?
Our course enquiries team can help you with any question you might have about this course.
