Challenges faced by apparel and textile entrepreneurs seeking US production and sourcing - a study of startup survey data

IFFTI 2019

Paper 60

Behnoosh Farashahi
& Kate Annett-Hitchcock

North Carolina State University, USA

Challenges faced by apparel and textile entrepreneurs seeking US production and sourcing - a study of startup survey data

In the midst of global reshaping of the fashion industry, the United States is experiencing a growth in consumer demand for ‘Made in USA’ textile and apparel products. Data shows this industry ranks third in reshoring activity and foreign direct investment in the United States. The presence of entrepreneurial small businesses has contributed significantly to this growth. Manufacturing firms with fewer than 20 employees account for 82% of the industry.

The purpose of this study is to first present a profile of the identity of these entrepreneurs, and then investigate the potential challenges that entrepreneurs face as they balance production issues with other values. The study uses five years of secondary survey data responses (n=1,319), obtained from an organization that provides sourcing and educational support for the US textile and apparel industry.

An analysis of the data suggests that casual apparel is the most popular product category (25%), followed by performance sportswear (16.8%). Based on results of the study, 62% of respondents indicate their commitment to 100% US sourcing and production. However, among those who were committed to 100% domestic sourcing and production, 90.4% needed support for their production operations and 69.8% were unable to find a source for their materials procurement. The results suggest that participants are more challenged in the areas of production and sourcing, compared to marketing and branding. The US is encouraging entrepreneurship and small business job creation. However, the outcome of this study suggests a gap between the meta-goals and values of these entrepreneurs, who embrace bringing industry ‘home’, and the daily logistical issues that they face in making these goals a reality. Conclusions and recommendations of the paper highlight potential ways of reducing this gap and suggest managerial strategies.

 

Behnoosh Farashahi

Behnoosh Farashahi is a PhD Candidate in Textile Technology Management at the Wilson College of Textiles, at North Carolina State University. She has a M.Sc. in Textile Science and a BSc in Textile Engineering. She is interested in innovation, research and product development process, quality integration and evaluation in Textile and Apparel firms.

 

Dr Katherine Annett-Hitchcock

Dr Katherine Annett-Hitchcock is currently an Associate Professor in the Department of Textile and Apparel, Technology and Management, Wilson College of Textiles, at North Carolina State University. Her research focuses on clothing for health and well-being; product development for differently-abled populations, and historical and cross-cultural inspirations on fashion design. She has authored peer-reviewed articles, presentations and book chapters, mostly on clothing product development for special populations, and smart clothing technologies. She is committed to women in entrepreneurship and has founded startups in the fashion and textile product arena.