Sophie Cookson

BA (Hons) Fashion Promotion 2019

BASKETCASE

BASKETCASE is a peer to peer platform for fashion rental which aims to tackle overconsumption and the throw-away culture. The target audience are Gen Z and young Millennials who are “woke”, with a low income and who are frugal when it comes to consumption.

BASKETCASE encourages its customers to offer their clothes and accessories to the online community instead of simply throwing them away. By renting items instead of owning them, it introduces a cheaper, more sustainable way of enjoying new garments without harming the environment. This will lead a reduced quantity of items being bought frivolously and then thrown away without consideration through the use of a circular business model.