Eliza Edwards

BA (Hons) Fashion Promotion 2019

Forever Unique: a creative proposition

Forever Unique is an international fashion brand which is passionate about inspiring and empowering women worldwide through the design of premium occasion-wear. This project aims to target a fashion conscious, stylish millennial consumer. Research shows that it is important for brands to support the movement of an inclusive and diverse industry and this project recommended that Forever Unique embrace international and diverse models within their campaigns if they aim to truly empower all women and allow consumers to feel a part of the Forever Unique family. This campaign will communicate that celebrating diversity should not be a trend but should be naturally embraced day in and day out when considering the fashion industry and models used to promote.