River Fallon

BA (Hons) Fashion Promotion 2019

Opia

Opia is a platform which represents fashion industry individuals. Where Opia aims to shine a light on the realities of their thoughts, feelings and emotions, to create a community in Manchester between like-minded creatives. Opia is a platform that brings people together to discuss issues such as mental health relating to the fashion industry. This campaign shows that models and industry professionals are real people who have real feelings and emotions although they are made out to have such a glamourous lifestyle.

Opia is a gender fluid platform which will target generation Z and Millennial individuals who are linked to the fashion industry. The target consumer may be going through similar thoughts, feelings and emotions as the panel of industry individuals and will use the platform to discuss topics linked to mental health.