James Atkinson

BA (Hons) Fashion Promotion 2019

UNHEARD – Matching Creatives with Business

Throughout my time at university and the research I have conducted I observed a real issue in employment within the creative fields. I found it fascinating that an industry so concerned about diversity could be so exclusive in its work force. This led me to create a platform that champions unheard creatives and unheard businesses, enabling them to work together to build relationships and create some amazing work.

The average age of a graduate is 21-22 meaning UNHEARD as a platform may appeal to this demographic as a starting demographic due to the frustrations and worries creative graduates have when leaving university. The second target audience for the platform is start-up businesses which are at an all time high in the UK.