Fashion Art Direction

Our BA (Hons) Fashion Art Direction course explores future trend and lifestyle analysis, and the generation and development of new creative visual fashion concepts and outputs. Our students develop skills and experience in styling and art direction, editorial and self-publishing, fashion graphics and illustration. They study historical and socio-cultural aspects of design, enabling them to contextualise fashion and communication.

Practical design and visual communication skills are taught throughout the course, using traditional and state-of-the-art equipment. Students are encouraged to employ analogue and digital responses, to develop a range of visual skills.

Graduates of this course are highly creative fashion visionaries who can explore, question, visualise, illustrate and communicate fashion concepts, trends, products and ideas through publications, exhibitions, art direction and styling.