Staff Profile
Professor
Academic and professional qualifications
Currently Accepting PhD Students
Gianpaolo is a Professor of Sustainable Fashion Business at The Manchester Fashion Institute within Manchester Metropolitan University. He currently co-leads The SAFE Futures (Sustainable Approaches in Fashion Entrepreneurship) Reaserch Group with Prof. Daniella Ryding.
After graduating from UMIST with a degree in Mathematics, Gianpaolo pursued further education and completed a Masters in Strategic Management. He began his professional journey as a part-time Lecturer and Researcher at Manchester Metropolitan University, focusing primarily on the field of Retail. Eventually, he transitioned into a full-time position within the Retail department at Leeds Metropolitan University.
Following that, Gianpaolo took on the role of Programme Leader for Fashion Buying & Merchandising at Manchester Metropolitan University. During this time, he successfully completed his PhD and subsequently joined The University of Manchester. At The University of Manchester, he became a faculty member of the School of Materials, actively contributing to both undergraduate and postgraduate programs.
Gianpaolo's notable contributions to academia encompass the publication of over 70 papers and books in the realm of Marketing and Management. Additionally, he has established himself as a distinguished presenter at various international conferences.
Moreover, Gianpaolo has held significant positions such as the Director of Teaching and Learning, where he led two courses to achieve 100% satisfaction in the National Student Survey (NSS). He has also served as the Academic Lead for the largest UK Higher Education capital expenditure program, which involved approximately £450 million, dedicated to creating a new home for Engineering and Materials at The University of Manchester.
Leeds Metropolitan University (PhD.) 2012
Leeds Metropolitan University (PG Cert. HE) 2006
Manchester Metropolitan University (MA) 2005
Manchester Metropolitan University (PG Cert. Marketing) 2003
UMIST (BSc. (Hons) Mathematics) 2002
Previous Employment
SAFE Futures Research group co-lead
University of Manchester, 2022 – 2024
Senior Lecturer - University of Manchester 2011 – 2024
Academic Lead for MECD (Manchester Engineering Campus Development) - University of Manchester 2019-2023
Director of Teaching and Learning (DoTL) - University of Manchester 2016 - 2019
Senior Lecturer and Programme Director Buying and Merchandising - Manchester Metropolitan University 2008 - 2012
Lecturer and Programme Director Professional Diploma - Leeds Metropolitan University 2004 – 2008
Researcher - Northwest Food Centre 2003-2004
President of The Students’ Association - UMIST 2002 – 2003
Visiting appointments
Visiting Supervisor - University of Gloucestershire 2013 - 2020
Visiting Professor - University of Vitez, Bosnia & Herzegovina 2013 - Present
Languages
Italian - Proficient
French - Basic
Projects and initiatives
2013 - 2018 External Examiner at Salford University for creative degrees at the Manchester College.
2013 Invited as a reviewer of Croatian Business Degrees as an external advisor.
2013 Reviewed the BA. (Hons) Fashion Marketing Degree at the University of Leeds.
Prizes and awards
2023 Achieved an award for exceptional performance for my role academic lead for MECD, UoM
2021 Achieved an award for exceptional performance for my role as DoTL in the School of Materials, UoM
2014 Achieved an award for exceptional performance from the School of Materials, UoM
Visiting and honorary positions
2014 - Present Visiting Professor at the University of Vitez, Bosnia and Herzegovina.
2013 - Present Visiting Supervisor at the University of Gloucestershire, PhD. and DBA programmes.
Editiorial Board membership
Journal of Economics and Sociology
Ecoforum Journal
Membership of professional associations
Textile Institute
Academy of Marketing
Research
Research Interests
Strategy, Marketing, Consumer Behaviour and Luxury contextualised in Fashion. Body Scanning.
Current MPhil/PhD projects include:
Virtual Influencers
Digital Marketing
Metaverse
Technology enhanced Store atmospherics
Social Sustainability and EDI
Invited Papers
Most recent publications:
Brandstrup, M., Dana L., Ryding, D., Vignali G. & Caratù, M. (2023). The Garments Economy (2023) edited by Springer Nature
Suhluli, A., Vignali, G., Ryding, D. (2003).”A Systematic Review of the Features and Functionalities of Mobile Applications (Apps) in the Fashion Industry: Their Impact on Consumer-Brand Relationships and Purchase Intention – Implications for the Metaverse,” in Social Media and Online Consumer Decision Making in the Fashion Industry. IGI DOI DOI: 10.4018/978-1-6684-8753-2.ch001
DB Khorsand, X Wang, D Ryding, G Vignali (2023). Greenwashing in the Fashion Industry: Definitions, Consequences, and the Role of Digital Technologies in Enabling Consumers to Spot Greenwashing. The Garment Economy, Springer Nature
D Campaniolo, G Vignali, D Ryding (2023). Enhancing Female Clothing Shopping Experience by the Use of the 3D Body Scanning Technology. The Garment Economy, Springer Nature
N Zeng, G Vignali, D Ryding (2023) Understanding the Application of AI-enabled Chatbots in Luxury Fashion Retailing. The Garment Economy, Springer Nature
S Idrees, G Vignali, S Gill (2023). Sustainable Mass-Customisation Business Model by Incorporating Virtual Fitting Room Marketing Tools in Fashion E-Commerce: A Study of the Luxury Unstitched Market. The Garment Economy, Springer Nature
N Jailani, G Vignali (2023) Understanding Social Media & Future Experience. The Garment Economy, Springer Nature
E Shang, G Vignali, C Henninger (2023). The Influence of Sensory Marketing on Consumers with Different Characteristics Regarding Physical Store Shopping. The Garment Economy, Springer Nature
L Jiang, G Vignali, S Doyle (2023). The Evolution of the Applications of Influencers for Fashion Brands on Social Media. The Garment Economy, Springer Nature
LF Reid, G Vignali, K Barker, S Idrees, H Hann (2023) Simulating the Synergistic Experiences of Customers in Show-Rooming and Web-Rooming Retail Channels. The Garment Economy, Springer Nature
Lichy, J., Ryding, D., Rudawska, E. and Vignali, G. (2023), "Resale as sustainable social innovation: understanding shifts in consumer decision-making and shopping orientations for high-end secondhand clothing", Social Enterprise Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/SEJ-01-2023-0016
Caratu, M., Vignali, G., Chang, Y. & Ryding, D. (2023). “The impact of the fashion blogosphere on Gen-Z female consumers, and the implications for improved communication approaches.” International Journal of Technology Transfer and Commercialisation
Vignali, G., Studd, R., Ryding, D. (2023) “The Bridge to Higher Education – Scaffolding the Transitional Experience of Prospective Higher Educational Learners Using a Small Online Course (SOC)” International Journal of Technology Transfer and Commercialisation
Caratu, M., Ryding, D., Li, E., Vignali, G. (2023). “Exploring the Role and Significance of Consumer Relationship Quality and Participation within Online Fashion Brand Communities.” International Journal of Technology Transfer and Commercialisation
Chrimes, C., Boardman, R., McCormick, H. and Vignali, G. (2023), "Investigating the impact of body shape on garment fit", Journal of Fashion Marketing and Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JFMM-03-2022-0049
Caratu, M., Ryding, D., Li, E. & Vignali, G. (2023) Exploring the role and significance of consumer relationship quality and participation withing online fashion brand communities. International Journal of Technology Transfer and Commercialisation
Idrees, S., Gill, S. & Vignali, G. (2023) Mobile 3D Body Scanning Applications: A Review of Contact-Free AI Body Measuring Solutions for Apparel. Journal of The Textile Institue. https://doi.org/10.1080/00405000.2023.2216099
Idrees, S., Vignali, G. & Gill, S. (2023). Interactive Marketing with Virtual Commerce Tools: Purchasing Right Size and Fitted Garment in Fashion Metaverse. Edited by C L Wang in The Palgrave Handbook of Interactive Marketing ISBN 978-3-031-14960-3 https://doi.org/10.1007/978-3-031-14961-0
Zeng, N., Jiang, L., Vignali, G. & Ryding, D. (2023) Customer Interactive Experience in Luxury Retailing: The Application of AI-Enabled Chatbots in the Interactive Marketing. Edited by C L Wang in The Palgrave Handbook of Interactive Marketing ISBN 978-3-031-14960-3 https://doi.org/10.1007/978-3-031-14961-0
Chrimes, C., Boardman, R., Vignali, G. & McCormick, H. (2022) “Investigating how online fashion product page design affects the consumer's clothing fit appraisal” Journal of Consumer Behaviour https://doi.org/10.1002/cb.2100
Ryding D., Caratu, M., Vignali, G (2022) “ Eco-Fashion Brands and Consumption: Is the attitude-behaviour gap narrowing for the millennial generation?” International Journal of Business and Globalisation Vol 30 Number 2 pp131-154
Invited Discussions
2023 Invited as an industry speaker to the Materials Source Studio, Manchester (Fellowes and Agua fabrics)
2023 Invited by the Spanish Academy of Management (ACEDE) as a keynote speaker
2020 Invited to MMU to discuss the MECD project as part of the MMU redevelopment of their engineering building
2019 Invited as Academic expert to critique Prof David Tyler, inaugural lecture.
2019 Invited to present seminars at The Univesita Di Campagna, La Sapienza, and Universita Delle Marche on Technology Driven Sustainability.
2018 Invitation to Leeds Becket University to discuss the Fashion SOC project
2018 Invitation to University of Gloucestershire to discuss the Fashion SOC project
2017 Invited as a Keynote speaker to the Education Strategy Forum.
2016 Keynote Speaker at the CHERIL Conference – The fashion SOC.
2014 Invited as a keynote speaker at MMU PGR Conference, MMU Business School, 5/11/14.
Conference organisation
2012 11th International CIRCLE Conference, University of Manchester
Expert reviewer for journals and publishers
Journal of Economics and Sociology
Journal of Consumer Behavior
Journal of Fashion Marketing and Management
Journal of Product and Brand Management
International Journal of Retail and Distribution Management
Grants
DResme – Turing AI Bid 2022
CI Sandra Sampaio, Alejandro Gallego Schmid, Claudia Henninger, Songyi Yan £25,000
CHERIL Funding for scaffold to higher education 2015 £9,500
CHERIL Funding for Fashion SOC Development 2014 £15,000
Fashion SOC – Distance Learning Strategy Group 2014 £3,000
Fashion SOC 2013 £10,000
Books
, 2023. 'The Palgrave Handbook of Interactive Marketing', Springer International Publishing.
Book Chapters
Suhluli, A., Vignali, G., Ryding, D., 2023. 'A Systematic Review of the Features and Functionalities of Mobile Applications (Apps) in the Fashion Industry'. In Advances in Marketing, Customer Relationship Management, and E-Services, pp. 1-25, IGI Global.
Idrees, S., Vignali, G., Gill, S., 2023. 'Interactive Marketing with Virtual Commerce Tools: Purchasing Right Size and Fitted Garment in Fashion Metaverse'. In The Palgrave Handbook of Interactive Marketing, pp. 329-351, Springer International Publishing.
Zeng, N., Jiang, L., Vignali, G., Ryding, D., 2023. 'Customer Interactive Experience in Luxury Retailing: The Application of AI-Enabled Chatbots in the Interactive Marketing'. In The Palgrave Handbook of Interactive Marketing, pp. 785-805, Springer International Publishing.
Shang, E., Vignali, G., Henninger, C., 2023. 'The Influence of Sensory Marketing on Consumers with Different Characteristics Regarding Physical Store Shopping'. In Springer Texts in Business and Economics, pp. 209-240, Springer International Publishing.
Idrees, S., Vignali, G., Gill, S., 2023. 'Sustainable Mass-Customisation Business Model by Incorporating Virtual Fitting Room Marketing Tools in Fashion E-Commerce: A Study of the Luxury Unstitched Market'. In Springer Texts in Business and Economics, pp. 259-285, Springer International Publishing.
Jailani, N., Vignali, G., 2023. 'Understanding Social Media & Future Experience'. In Springer Texts in Business and Economics, pp. 411-441, Springer International Publishing.
Campaniolo, D., Vignali, G., Ryding, D., 2023. 'Enhancing Female Clothing Shopping Experience by the Use of the 3D Body Scanning Technology'. In Springer Texts in Business and Economics, pp. 321-345, Springer International Publishing.
Khorsand, DB., Wang, X., Ryding, D., Vignali, G., 2023. 'Greenwashing in the Fashion Industry: Definitions, Consequences, and the Role of Digital Technologies in Enabling Consumers to Spot Greenwashing'. In Springer Texts in Business and Economics, pp. 81-107, Springer International Publishing.
Jiang, L., Vignali, G., Doyle, S., 2023. 'The Evolution of the Applications of Influencers for Fashion Brands on Social Media'. In Springer Texts in Business and Economics, pp. 137-158, Springer International Publishing.
Reid, LF., Vignali, G., Barker, K., Idrees, S., Hann, H., 2023. 'Simulating the Synergistic Experiences of Customers in Show-Rooming and Web-Rooming Retail Channels'. In Springer Texts in Business and Economics, pp. 347-367, Springer International Publishing.
Zeng, N., Vignali, G., Ryding, D., 2023. 'Understanding the Application of AI-enabled Chatbots in Luxury Fashion Retailing'. In Springer Texts in Business and Economics, pp. 369-388, Springer International Publishing.
Brandstrup, M., Dana, L-P., Ryding, D., Vignali, G., Caratù, M., 2023. 'Correction to: The Garment Economy'. In Springer Texts in Business and Economics, pp. C1-C1, Springer International Publishing.
Journal Articles
Lichy, J., Ryding, D., Rudawska, E., Vignali, G., 2023. 'Resale as sustainable social innovation: understanding shifts in consumer decision-making and shopping orientations for high-end secondhand clothing', Social Enterprise Journal.
Vignali, G., Li, E., Ryding, D., Caratù, M., 2020. 'Exploring the Role and Significance of Consumer Relationship Quality and Participation within Online Fashion Brand Communities', International Journal of Technology Transfer and Commercialisation, 1 (1), pp. 1-1.
Ryding, D., Vignali, G., Caratù, M., Wang, YY., Carey, R., 2016. '21st century luxury fashion retailers' marketing strategies for customer satisfaction: UK perspective', International Journal of Business and Globalisation, 16 (1), pp. 79-79.
Medarac, H., Vignali, G., Vignali, C., 2016. 'Improving relations between business strategy and marketing tactics', International Journal of Business and Globalisation, 16 (1), pp. 50-50.
Ryding, D., Vignali, G., Carey, R., Wu, M., 2015. 'The relative significance of product quality attributes driving customer satisfaction within the fast fashion market: a UK perspective', International Journal of Business Performance Management, 16 (2/3), pp. 280-280.
Vignali, G., Zhao, J., Campaniolo, D., 2014. 'Analysing online shopping attributes to influence consumer purchasing for fashion products', International Journal of Business and Globalisation, 13 (3), pp. 387-387.
Vignali, G., Reid, L., 2014. 'Analysing consumer motivation towards purchasing fashion online', International Journal of Business and Globalisation, 13 (2), pp. 133-133.
Vignali, G., 2014. 'The mix map modelling approach: research application - a thought for the service industry', International Journal of Business and Globalisation, 12 (1), pp. 75-75.
Vignali, C., Vignali, G., Ryding, DV., 2012. 'Discount retailing, a European test case for perceived value as a basis for shaping the firm's offer', International Journal of Business and Globalisation, 8 (2), pp. 239-239.
Vignali, G., Gordon, D., 2008. 'The Sunrise Economy: 24-hour Drinking Legislation in Leeds', Journal of Food Products Marketing, 14 (2), pp. 39-55.
Vignali, G., Mattiacci, A., 2006. 'Astley Bank and Savoiaa a comparative case study analysis of entrepreneurship in the hospitality industry in relation to the UK and Italy', International Journal of Entrepreneurship and Small Business, 3 (3/4), pp. 382-382.
Lisanin, MT., Vranesevic, T., Palic, M., Vignali, G., 2006. 'In search of a new marketing and sales strategy in the print media business: a Balkans case', International Journal of Entrepreneurship and Small Business, 3 (3/4), pp. 348-348.
Vignali‐Ryding, D., García Sánchez, J., Vignali, G., 2003. 'The delicatessen and speciality food market in the North West', British Food Journal, 105 (8), pp. 551-558.
Office Location
Room RG06
Grosvenor Building