Dr Zhe Wang

Lecturer (Fashion Brand Design)

Dr Zhe Wang

Lecturer (Fashion Brand Design)

Email: z.wang@mmu.ac.uk

Telephone: 0161 247 2000

I am a lecturer in Fashion Communication Department. I am currently teaching on two programmes: Fashion Promotion and Fashion Art Direction.

Before joining MFI, I had my Ph.D. awarded by the College of Art, the University of Edinburgh in July 2020. 

Academic and professional qualifications

  • Ph.D. in Design (Design Culture Research). University of Edinburgh, College of Art  01/2015-09/2019
  • Thesis: Re-shaping Innovations in the Contemporary Fashion Show: Emerging Chinese Designers in the Global Fashion Ecosystem
  • Supervisors: Professor. Craig Martin, Professor Christopher Breward, Mr. Mal Burkinshaw
  • Examiners: Dr. Wessie Ling, Dr. Rachel Joy Harkness
  • University of Arts London, Curating Contemporary Art.   Professional Training Course (25/03/2019-29/03/2019)
  • MSc in Design and Digital Media, University of Edinburgh, UK, 09/2013-11/2014
  • MSc Management, Wuhan University, China, 09/2011-06/2013

Undergraduate teaching

BA Fashion Promotion:

L4: Visual Communication 1; Showcase

L6: Visual Practice 1

BA Fashion Art Direction:

L4: Scoping; UnitX

L5: Anticipating

Postgraduate teaching

MA Fashion Buying and Merchandising Management
MA Fashion and Business

Postgraduate research supervision

  • Mphil and Ph.D. Supervision Available


  • Curator, Nov. 2017-July 2018, International Touring Exhibition:‘Beauty by Design: Fashioning the Renaissance’at Shanghai Museum of Textile and Costume.


Research Interests

My research interests lie in a number of interdisciplinary fields, covering the ethnographies of global fashion cities, fashion communication and brand management (especially for emerging brands), fashion performance, fashion culture and history, design anthropology, innovation design, the global fashion ecosystem, creative labour, and creative cultural industry. My Ph.D. research focuses on how international-based Chinese designer brands survive and upgrade their international hierarchical cultural status by producing visual and aesthetic innovations through diversified implements of presenting fashion, interpreting their participatory behaviours during international fashion weeks in the context of today’s rapidly changing industry within the global fashion ecosystem. It is an interdisciplinary cultural research incorporating design arts and performance, fashion design and theatre, cultural production and creative labour, as well as design anthropology, and it is an international-based research project conducting cross-cultural comparisons between European countries and China.

Expert reviewer for journals and publishers

  • International Research Conference Committee: IRC Scientific and Technical Committee & Editorial Review Board on Humanities and Social Sciences. 

Journal Articles

Wang, Z., 2021. 'Implementation of Chinese-Styled Branding in Global Fashion: 'Guochao' as a Rising Cultural Identity', Fashion, Style and Popular Culture.

Wang, Z., 2021. 'Shanghai Fashion Week: A Socially Engaging Mass Entertainment', ZoneModa, pp. 283-307.

Wang, Z., 2021. 'Re-shaping Innovations in the Contemporary Fashion Show: Emerging Aesthetics and the Rising International-based Chinese Designer Collective', Design and Culture.

Conference Papers

Wang, Z., 2021. 'Shaping Traditional Chinese Culture in Contemporary Fashion: 'Guochao' as a Rising Aesthetic and the Case study of the Designer Brand Angel Chen', ICFSDC2021: 23th International Conference on Fashion Studies, Design and Creativity, Rome, 23/8/2021 - 24/8/2021.

Wang, Z., 2019. 'An anti-elitism ideology in the new generation of Chinese independent designers: the multi-dimensional design identities and their survival in today’s heteronomous fashion industry', The 4th International Congress on Visual Culture, Rome.


Wang, Z., 2020. 'Organizational Ideologies and Their Embeddedness in Fashion Show Productions in Shanghai and London Fashion Week: International-Based Chinese Independent Designers’ Participatory Behaviours in Different Fashion Cities', Copenhagen.

Office Location

Room Cavendish Teaching 2, Room C.2.24
Righton Building
Manchester Fashion Institute
Manchester Metropolitan University
Cavendish Street
Manchester M15 6BG