Reader in Fashion Marketing
Academic and professional qualifications
PhD in Management, Heriot-Watt University, 2012
PG Cert (Postgraduate Certificate in Academic Practice), Heriot-Watt University, 2011
MBA, University of Southampton, 2002
BSc (Hons) International Fashion Marketing, Manchester Metropolitan University, 2001
The University of Manchester (Lecturer/Senior Lecturer in Fashion Marketing, School of Materials) 2013-2020
Heriot-Watt University (Lecturer in Management, Department of Management) 2009-2013
Media appearances or involvement
Numerous and regular broadcast, online and print media appearances in national and international media e.g. BBC Breakfast, Channel 4, Radio 2, Radio 4, Radio 5 Live, TalkRadio, The Independent, The Guardian, The Observer, The Telegraph, Financial Times, BBC Newsbeat, UN Environment, South China Morning Post, PBS, CNN, CTGN, Drapers etc.
Prizes and awards
Journal paper awards:
Highly Commended paper in the 2015 Emerald Literati Network Awards for Excellence
- Perry, P. and Kyriakaki, M. (2014) The decision-making process of luxury fashion retail buyers in Greece, Journal of Fashion Marketing and Management, 18 (1), 85-106
Conference paper awards:
Bonetti, F., Perry, P. and Quinn, L. (2018) The digital revolution in fashion retailing: actors involved in the adoption of consumer-facing in-store technology, IFFTI 2018, April 2018, Shanghai
Zain, M.Z.M., Perry, P. and Barnes, L. (2019) Navigating the fashion-faith landscape in Malaysia: the influence of fashion bloggers on Generation Y Malay females’ fashion consumption, IFFTI 2019, April 2019, Manchester
Expert reviewer for external funding bodies
EPSRC (Digital Economy Theme), 2020
Editiorial Board membership
Associate Editor, Journal of Fashion Marketing and Management
Editorial Advisory Board member, International Journal of Physical Distribution & Logistics Management
Membership of professional associations
Member of the Chartered Institute of Marketing
Fellow of the Higher Education Academy
2013 - Primary Investigator on interdisciplinary project under ESRC Retail Knowledge Exchange Opportunities 2013 call entitled ‘The Application of Gestural Interactivity Technology to Online Fashion Retailing’ with a value of £300,000 (50% from ESRC, 50% in kind matched from industry sponsors) in School of Management & Languages, Heriot-Watt University, Edinburgh (transferred to School of Materials, The University of Manchester in Sept 2013)
2012 - Co-Investigator on ESRC Co-Investment Pilot ‘International Retailing: Market-Driven Ethical Supply Chain Management’ (ESRC/BSB/04) with a value of £300,000 (50% from ESRC, 50% in kind matched from industry sponsors) in School of Management & Languages, Heriot-Watt University, Edinburgh
2012 - Co-Investigator on EPSRC (IMRC2) funded project (EP/F02553X/1) ‘ENGAGE’ in School of Mathematical and Computer Sciences, Heriot-Watt University, Edinburgh (£7.1m total)
Piotrowicz, W., Cuthbertson, R., 2019. 'Exploring Omnichannel Retailing', Springer International Publishing.
Perry, P., Kent, A., Bonetti, F., 2019. 'The Use of Mobile Technologies in Physical Stores: The Case of Fashion Retailing'. In Exploring Omnichannel Retailing, pp. 169-195, Springer International Publishing.
Perry, P., 2017. 'Garments without guilt?: A case study of sustainable garment sourcing in Sri Lanka'. In Sustainability in Fashion and Textiles: Values, Design, Production and Consumption, pp. 294-307.
Bonetti, F., Perry, P., 2017. 'A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats'. In Advances in Business Information Systems and Analytics, pp. 137-163, IGI Global.
Bonetti, F., Perry, P., Fernie, J., 2017. 'The Evolution of Luxury Fashion Retailing in China'. In Luxury Fashion Retail Management, pp. 49-67, Springer Singapore.
Bucklow, J., Perry, P., Ritch, E., 2017. 'The Influence of Eco-Labelling on Ethical Consumption of Organic Cotton'. In Sustainability in Fashion, pp. 55-80, Springer International Publishing.
Örtenblad, A., 2016. 'Research Handbook on Corporate Social Responsibility in Context'. In Research Handbook on Corporate Social Responsibility in Context, pp. 69-88, Edward Elgar Publishing.
Karaosman, H., Perry, P., Brun, A., Morales-Alonso, G., 2020. 'Behind the runway: Extending sustainability in luxury fashion supply chains', Journal of Business Research, 117, pp. 652-663.
Rafi-Ul-Shan, PM., Grant, DB., Perry, P., 2020. 'Are fashion supply chains capable of coopetition? An exploratory study in the UK', International Journal of Logistics Research and Applications, pp. 1-18.
Niinimäki, K., Peters, G., Dahlbo, H., Perry, P., Rissanen, T., Gwilt, A., 2020. 'Author Correction: The environmental price of fast fashion', Nature Reviews Earth & Environment, 1 (5), pp. 278-278.
Niinimäki, K., Peters, G., Dahlbo, H., Perry, P., Rissanen, T., Gwilt, A., 2020. 'The environmental price of fast fashion', Nature Reviews Earth & Environment, 1 (4), pp. 189-200.
Liu, S., Perry, P., Gadzinski, G., 2019. 'The implications of digital marketing on WeChat for luxury fashion brands in China', Journal of Brand Management, 26 (4), pp. 395-409.
Čubrić, IS., Čubrić, G., Perry, P., 2019. 'Assessment of Knitted Fabric Smoothness and Softness Based on Paired Comparison', Fibers and Polymers, 20 (3), pp. 656-667.
Rafi-Ul-Shan, PM., Grant, DB., Perry, P., Ahmed, S., 2018. 'Relationship between sustainability and risk management in fashion supply chains', International Journal of Retail & Distribution Management, 46 (5), pp. 466-486.
Blazquez Cano, M., Perry, P., Ashman, R., Waite, K., 2017. 'The influence of image interactivity upon user engagement when using mobile touch screens', Computers in Human Behavior, 77, pp. 406-412.
Shen, B., Li, Q., Dong, C., Perry, P., 2017. 'Sustainability Issues in Textile and Apparel Supply Chains', Sustainability, 9 (9), pp. 1592-1592.
Chen, C., Perry, P., Yang, Y., Yang, C., 2017. 'Decent Work in the Chinese Apparel Industry: Comparative Analysis of Blue-Collar and White-Collar Garment Workers', Sustainability, 9 (8), pp. 1344-1344.
Baković, T., Kaurić, AG., Perry, P., 2016. 'The influence of radical innovation culture on business performance in the Croatian manufacturing industry', International Journal of Technology Management, 72 (4), pp. 333-333.
Liu, S., Perry, P., Moore, C., Warnaby, G., 2016. 'The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China', Journal of Business Research, 69 (1), pp. 357-364.
Perry, P., Wood, S., Fernie, J., 2015. 'Corporate Social Responsibility in Garment Sourcing Networks: Factory Management Perspectives on Ethical Trade in Sri Lanka', Journal of Business Ethics, 130 (3), pp. 737-752.
McCormick, H., Cartwright, J., Perry, P., Barnes, L., Lynch, S., Ball, G., 2014. 'Fashion retailing – past, present and future', Textile Progress, 46 (3), pp. 227-321.
Perry, P., Kyriakaki, M., 2014. 'The decision-making process of luxury fashion retail buyers in Greece', Journal of Fashion Marketing and Management: An International Journal, 18 (1), pp. 85-106.
Towers, N., Perry, P., Chen, R., 2013. 'Corporate social responsibility in luxury manufacturer supply chains', International Journal of Retail & Distribution Management, 41 (11/12), pp. 961-972.
Perry, P., Towers, N., 2013. 'Conceptual framework development', International Journal of Physical Distribution & Logistics Management, 43 (5/6), pp. 478-501.
Wade Clarke, D., Perry, P., Denson, H., 2012. 'The sensory retail environment of small fashion boutiques', Journal of Fashion Marketing and Management: An International Journal, 16 (4), pp. 492-510.
Perry, P., 2012. 'Exploring the influence of national cultural context on CSR implementation', Journal of Fashion Marketing and Management: An International Journal, 16 (2), pp. 141-160.
Perry, P., Towers, N., 2009. 'Determining the antecedents for a strategy of corporate social responsibility by small- and medium-sized enterprises in the UK fashion apparel industry', Journal of Retailing and Consumer Services, 16 (5), pp. 377-385.
Manchester Fashion Institute
Manchester Metropolitan University
Manchester M15 6BG