Dr Patsy Perry
Reader in Fashion Marketing
Academic and professional qualifications
I was awarded my PhD in Management from Heriot-Watt University in 2012, which was on Corporate Social Responsibility in fashion supply chains. I have a PG Cert (Postgraduate Certificate) in Academic Practice, also awarded by Heriot-Watt University. I have an MBA from the University of Southampton and a BSc (Hons) International Fashion Marketing from Manchester Metropolitan University.
Previous Employment
Previously I worked for The University of Manchester as Lecturer/Senior Lecturer in Fashion Marketing in the School of Materials/Department of Materials from 2013-2020. Before that, I was a Lecturer in Management at Heriot-Watt University (Department of Management) from 2009-2013.
Community, charity and NGO links
Volunteer supporter: The Prince’s Trust
Community expert: Use.Space, Manchester
Prizes and awards
Journal paper awards:
Highly Commended paper in the 2015 Emerald Literati Network Awards for Excellence
- Perry, P. and Kyriakaki, M. (2014) The decision-making process of luxury fashion retail buyers in Greece, Journal of Fashion Marketing and Management, 18 (1), 85-106
Conference paper awards:
Bonetti, F., Perry, P. and Quinn, L. (2018) The digital revolution in fashion retailing: actors involved in the adoption of consumer-facing in-store technology, IFFTI 2018, April 2018, Shanghai
Zain, M.Z.M., Perry, P. and Barnes, L. (2019) Navigating the fashion-faith landscape in Malaysia: the influence of fashion bloggers on Generation Y Malay females’ fashion consumption, IFFTI 2019, April 2019, Manchester
Expert reviewer for external funding bodies
ESRC Peer Review College member, 2024
EPSRC (Digital Economy Theme) reviewer, 2020
Swiss National Science Foundation reviewer, 2020
Editorial Board membership
Associate Editor, Journal of Fashion Marketing and Management
Membership of professional associations
Member of the Chartered Institute of Marketing
Fellow of the Higher Education Academy
External examiner roles
External Examiner for undergraduate business management programmes, Surrey Business School (2019-2024)
External Examiner for MBA International Fashion Management, Coventry University London (2021-2024)
Postgraduate research supervision
I have co-supervised 5 MPhil and 5 PhD students to successful completion on topics relating to fashion consumer behaviour, retailing, supply chain management and sustainability.
I am interested in supervising doctoral research within these broad areas and welcome initial enquiries or draft proposals with a view to further discussion.
Press and media appearances or contributions
Numerous and regular broadcast, online and print media appearances in national and international media including BBC Breakfast, Channel 4, Sky News, TRT World, BBC Radio 2, BBC Radio 4, Radio 5 Live, TalkRadio, The Independent, The Guardian, The Observer, The Telegraph, Financial Times, BBC Newsbeat, UN Environment, South China Morning Post, PBS, CNN, CTGN, Vogue Business, Drapers, Harpers Bazaar, National Geographic.
Invited media articles:
Perry, P. (2022) Shein’s sudden rise: The human cost of fast fashion https://www.context.news/money-power-people/opinion/sheins-sudden-rise-the-human-cost-of-fast-fashion
Perry, P. (2022) Fast fashion: why your online returns may end up in landfill – and what can be done about it https://theconversation.com/fast-fashion-why-your-online-returns-may-end-up-in-landfill-and-what-can-be-done-about-it-188090
Perry. P. (2020) Fashion sustainability and the problem with degrowth https://usespace.co.uk/fashion-sustainability-and-the-problem-with-degrowth/
Perry, P. (2019) The true cost of fast fashion – opinion piece for The University of Manchester magazine https://www.manchester.ac.uk/discover/magazine/opinion/cost-of-fashion/ and policy piece http://blog.policy.manchester.ac.uk/energy_environment/2019/12/the-true-price-of-fashion/
Perry, P. (2019) International fashion supply chains and Corporate Social Responsibility, India Business of Fashion Report 2019 http://clubm.in/flipbook/IBOFR_2019/#p=206 pp. 206-213
Perry, P. (2017) The environmental costs of fast fashion. https://theconversation.com/read-this-before-you-go-sales-shopping-the-environmental-costs-of-fast-fashion-88373 (republished in The Independent and Metro)
Research
Research Interests
I am a qualitative business researcher and my research interests and expertise centre on topics relating to fashion marketing and sustainability. I am a published author of several academic book chapters and papers in reputable academic journals, and I am a regular peer reviewer for several academic journals and textbook publishers. I have presented my research at academic conferences including British Academy of Management, Academy of Marketing Science World Marketing Congress as well as being invited as scientific committee member/peer reviewer for conferences including EurOMA and Global Fashion Conference.
My expertise on fashion sustainability has been featured widely in the national print and broadcast media as well as internationally, and I’ve also been an invited panellist at industry events including the Creative Coalition Festival, the Procurious Big Ideas Summit, The Telegraph’s Responsible Fashion Forum, and The Fashion Network’s Ecommerce Summit. I have also written expert opinion pieces on fashion sustainability for the media, including The Conversation, Big Issue North and Use.Space blog.
Expert reviewer for journals and publishers
I review academic textbooks for a number of publishers including Sage, Palgrave Macmillan, Bloomsbury.
Grants
2023 - Co-Investigator on ESRC funded project THRREADS - Transforming Responsive and Relational Autonomy in the Garment Sector of the United Kingdom and Bangladesh
2021 - Primary Investigator on NERC small public engagement grant ‘Threads of Climate Change’ with Ergon Theatre
2013 - Primary Investigator on interdisciplinary project under ESRC Retail Knowledge Exchange Opportunities 2013 call entitled ‘The Application of Gestural Interactivity Technology to Online Fashion Retailing’ in the School of Materials, The University of Manchester
2012 - Co-Investigator on ESRC Co-Investment Pilot ‘International Retailing: Market-Driven Ethical Supply Chain Management’ (ESRC/BSB/04) in the School of Management and Languages, Heriot-Watt University
2012 - Co-Investigator on EPSRC (IMRC2) funded project (EP/F02553X/1) ‘ENGAGE’ in School of Mathematical and Computer Sciences, Heriot-Watt University
Impact
Invited to present evidence on creating consumer awareness for the sustainability of fashion at All Party Parliamentary Group on Ethics and Sustainability in Fashion evidence session on climate change, 14 Oct 2020
Office Location
Room RG.07
Righton Building
Manchester Fashion Institute
Manchester Metropolitan University
Cavendish Street
Manchester M15 6BG