Pauline Penny


Pauline Penny



Experienced Senior Manager bringing real world experience to Fashion Buying and Merchandising Students.
Supporting students for career development and employability skills

➢ Responsible for turnovers in excess of £400M pa.
➢ Managed teams of up to 9 direct reports full teams size 32.
➢ Developed own brand label ranges through direct sourcing taking margins from 46% to 75%.
➢ Negotiated retro settlement agreement worth £3.5m pa.
➢ Developed training courses to up-skill buying team.
➢ Good communication with excellent influencing skills.                                                                         ➢Omni channel experience
➢ Successful Head of Buying over 15 year experience at senior management level.

A confident, self-motivated and dynamic individual with solid track record of delivery.
Excellent inter-personal and communication skills, high personal integrity.
Energetic and positive outlook, which inspires others.
Outstanding product knowledge in fashion and Home.

Academic and professional qualifications


Previous Employment

Jul 2019 – Present
Manchester Metropolitan University
Teaching subjects include:-
Fashion Buying
Product Development
People Management
Business Communications
Professional Preparation

 Associate Lecturer

Jun 2018 – July 2019

Manchester Metropolitan University

 Teaching subjects include:-
Fashion Buying
Product Development
People Management
Business Communications
Professional Preparation                                                                                                                             Fashion Business Context

Visiting Practitioner

Manchester Metropolitan University

Fashion buying and merchandising

Oct 2016 – June 2018

International Manager

JD Williams / N Brown Group

Sep 2013 – Jun 2015

Category management of the Simply Be offer online and in paper to the USA ,Europe ,

Consultant (Interim)

Feb 2013 – Jun 2015

Working as part of a team on 1st round fund raising activity for an innovative
folding bicycle business. Funds are being sought from Business Angel
& Venture Capital communities. Role includes leading on market
research, market segmentation, global brand development, web site
development and related e-commerce functionality. Feed in to the
development of investment ready business plan. Engage & present at
fund raising meetings.

Head of Buying(GM)

Ideal World
Jun 2011 – Feb 2013

Head of buying role which was referred to as General Manager for Ideal
world , Multi channel remote selling that specialises in TV Selling.
Fashion, Health and Beauty,Fitness,Home and Leisure.
Reports to Commercial Director

Head of Buying

T J Hughes Ltd

Sep 2010 – Jun 2011

Famous brands discount department store , 57 stores in the UK, Off Price selling ,
Responsible for Womens, Mens,Kids fashion , Footwear accessories , Lingerie and Nightwear , Beauty and Fragrance.
Reported to CEO , 9 direct reports total team 32.

Head of Social Media

Shop Direct Group

Feb 2009 – Sep 2010

The Very concept was to be the new Social Shopping Brand with a social
network that was been developed in conjunction with a third party
partner .I worked on the project from the outset ,which involved the
building and creation of the site and the recruitment of the Network
advocates ,it was in Beta and moved onto a forum in Wordpress and a
Facebook Fn page at a later date.
July 2009 Very Launched as a new Brand to Market .
Brand has a social Network that sits on the Website ,served through an I Frame.
with the help of a third party. Role was to lead the build and create
the events that recruited insiders to deliver user content.

Complexed project -intended to be on ATG platform ,but ended up having
to be delivered onto the current platform in the interim.
Post Site delivery -expanded into Community management

Head of online trading

Sep 2007 – Feb 2009

Reports to the Director of Trading.
6 direct reports
The role was responsible for building and establishing processes to
effectively trade the online offer. Online sales participation grew from
38% to 70%

Head of Brand

 Lx direct, Additions ,Littlewoods Retail
 2005 – 2007

Role reports to the Brand Director
5 direct reports
The Role was responsible for category management of the total product offer , Price Benchmarking
Setting the offer strategy
Trading the offer through Multi Media

Head of Buying Womenswear

Littlewoods Shop Direct Group
Mar 2005 – Feb 2006

Role reported to the Controller of Fashion and Footwear.
Responsible for the buying team for Lingerie,Nightwear, Jeans , Branded fashion, Outerwear Leathers, Footwear and accessories.

Business Unit Manager

Kingsheen International

 Apr 2002 – Feb 2005

The Role reported to the Company General Manager
Kingsheen International is an apparel manufacturing company based in Turkey.
Specialising in Woman's ,Men's and Children's Jersey wear.
Responsible for sales and product development.
Critical path management.Sample management.

Head of product development

2000 – 2002

to the merchandise director.Responsible for Design team and product
development.Own brand and label development.Design presentation to the
business and the supply base. Brokering celebrity and Brand
partnerships,range planning.

Head of Buying Womenswear

Otto UK
1992 – 1995

Responsible to the Merchandise Director.
Turnover in Excess of £100,000,000 per year.
Team of 12 direct reports.
Far East and European direct importing
Increased profitability by 20% with returns reduction and range planning.

Academic service (administration and management)

Placement tutor

Membership of professional associations


Office Location

Room 2.31
Cavendish South
Manchester Fashion Institute
Manchester Metropolitan University
Cavendish Street
Manchester M15 6BG