Professor Liz Barnes

Professor/Head of Fashion

Professor Liz Barnes

Professor/Head of Fashion


Telephone: 0161 247 1890

Academic and professional qualifications

Liz graduated with BSc (Hons) Management & Marketing of Textiles from the Department of Textiles at UMIST in 1997. She undertook a PhD in design management, innovation and product development in medical textiles graduating from the University of Manchester in 2004 and completed a PGCert in Higher Education at Manchester Metropolitan University in 2005.  

Previous Employment

Liz has held a number of appointments in higher education, having previously worked at the University of Manchester, Edge Hill University and an earlier appointment at Manchester Metropolitan University. Prior to her work in HE Liz worked in various marketing roles in a number of UK and European consumer product and fashion companies.  

Academic service (administration and management)

Liz is currently the Head of the School of Fashion at Manchester Metropolitan University and has held a number of leadership positions in HE. 

From 2010-2019 Liz was a divisional leader of the Design & Fashion Business activity in the School of Materials at the University of Manchester where she provided leadership and management across the whole discipline. From 2015-2019 Liz was also an Associate Dean for Teaching & Learning in the Faculty of Science and Engineering, across the 9 Schools of the Faculty, where a key feature of the role was to lead on TEF preparation activity.

Prior to this, Liz has been, amongst other things, a Programme Leader, Director of Undergraduate Studies, Admissions Lead, Employability Lead, Director of Teaching & Learning.   

Liz has also led on a range of teaching innovation projects including embedding employability in the curriculum (Brand Me), development of collaborative online assessment tools and the development and implementaiton of a new personal tutoring system. 

Postgraduate research supervision

Liz is an experienced supervisor for PGT and PGR candidates (MEnt, MPhil, PhD and DBA). She has 16 PGR completions (as of December 2019) and continues to supervise PGR students. 

External examiner roles

Liz is an experienced external examiner (UG, PGT and PGR) and panel member (validation and quality). Current and recent appointments include:

PGR - University of Huddersfield, Glasgow Caledonia University

PGT - York St John University (London Campus), Notingham Trent University

UG - University of Winchester, University of Leicester, London College of Fashion, Regents University, University of Westminster

Consultancy and advisory roles

Liz holds a number of external advisory roles:

Executive Committee member for the International Foundation of Fashion Technology Institutes

Board of Directors for the Centre for Research for the Business of Fashion (Rutgers University, USA)

Textile Institute Events Committee member

Aurora Role Model

Government and industry links

Liz has a number of industry links through which she has carried out consultancy work and developed student projects. 

Impact and influence on policy

Liz was an Adviser on the Manchester Alliance Project (regional economic development project for the Greater Manchester region) which involved negotiating with external stakeholders and providing expert input to the project. Results of this project were presented at Parliament to the (then) Department for Business Innovation and Skills and as part of the Northern Powerhouse initiative and have been used in the development and regeneration of the textiles industry in Greater Manchester and beyond.  

Media appearances or involvement

Liz has contributed to debates and discussions on Granada Reports and BBC Radio Manchester and has featured in news articles including for The Sun newspaper (UK) and De Correspondent (Germany). 

Editiorial Board membership

Journal of Fashion Marketing and Management

Textile Progress

Membership of professional associations

Academy of Marketing


Research Interests

Although Liz's early research was in the area of design management and new product development, her current research expertise lies in the field of fashion marketing. Some of her early fashion marketing research focused on fast fashion, examining the concept as the fashion retail sector in the UK shifted to respond to changing competition and supply chain structures in the early 2000s. As a result of this work, Liz co-authored a seminal paper titled 'Fast fashioning the supply chain: shaping the research agenda' which has 429 citations (as of December 2019), and jointly guest edited two special 'fast fashion' issues of the Journal of Fashion Marketing and Management in 2005, and again in 2013, demonstrating the continued interest in the subject. Fast fashion remains topical although much of the debate is now focused on the sustainability challenges associated with fast fashion, and Liz remains an authority on the topic, and is regularly asked to contribute to media articles on the subject.

More recently Liz has published research in the areas of fashion consumer behaviour, omnichannel customer journey, eWOM, fashion influencers, social media marketing, luxury fashion, modesty fashion and country of origin and its implications for fashion.   

Academic collaborations

Liz has collaborations with academics from:

The University of Manchester

Nottingham Trent University

Glasgow Caledonia University

London College of Fashion

University of Malaysia

Winchester University

Rutgers University

Invited Papers

Barnes, L. (2013) ‘Fashion Marketing’ Textile Progress 45(2) 182-207

McCormick, H., Barnes, L., Cartwright, J., Perry, P. & Lynch, S. (2014) ‘Fashion Retailing Past, Present & Future’ Textile Progress 46(3) 227-321

Conference organisation

Liz was co-Chair of the inaugral Fashion Marketing Consumption + Discourse Colloquium in 2018 hosted by Regents University. This was the first Colloquium for the FMCd, in associated with the Academy of Marketing's Fashion Marketing Consumption Special Interest Group.

Liz is co-Chairing and hosting the next FMCd Colloquium at Manchester Metropolitan University in June 2020.

Liz jointly organised the British Academy of Management (BAM) & the International Colloquium on Design in Branding & Marketing (ICDBM) ‘Getting Published’ one day event, University of Manchester, June 2017 and the Academy of Marketing Fashion Marketing & Consumption Special Interest Group ‘Getting Published in Fashion & Design’ one day event, University of Manchester, November 2016  

Expert reviewer for journals and publishers

Liz reviews for a number of publishers. 

She has been a Member of the Editorial Board of The Textile Institute's research review journal, Textile Progress, since 2013, and is the author/co-author of its two most-highly read issues. She is also on the Editorial Advisory Board of the Journal of Fashion Marketing and Management. 

Liz also regularly reviews for journals including:

• International Journal of Retail & Distribution Management (since 2010)
• The Journal of the Textile Institute (since 2008)
• Journal of Retailing and Consumer Services (since 2012)

Liz is jointly Guest Editing a forthecoming special edition of the Journal of Fashion Marketing and management, titled New Horizons in Fashion, Marketing, Consumption and Discourse due for publication early 2020. 

Liz regularly reviws for the following conferences:

• Academy of Marketing (since 2014)
• British Academy of Management (since 2008)
• European Institute of Retailing and Services Studies (since 2006)
• Textile Institute World Conference (since 2008)
• International Colloquium of Design, Branding and Marketing (since 2012)
• International Foundation of Fashion Technology Institutes (since 2015)

and for the following academic publishers:

• City U Press, Hong Kong
• Berg, UK
• Wiley-Blackwell, UK
• Palgrave-MacMillan

Book Chapters

Perry, P., Barnes, L., Ye, T., 2020. 'The Evolution of the Chinese Luxury Fashion Consumer: An Interpretive Study of Luxury Value Perceptions'. In Cantista, I., Sádaba, T. (eds.) Palgrave Advances in Luxury, pp. 175-202, Springer International Publishing.

Zhou, S., McCormick, H., Blazquez, M., Barnes, L., 2019. 'eWOM: The Rise of the Opinion Leaders'. In Social Commerce, pp. 189-212, Springer International Publishing.

Barnes, L., Lea-Greenwood, G., 2018. 'Pre-loved? Analysing the Dubai Luxe Resale Market'. In Vintage Luxury Fashion, Palgrave Macmillan.

Rashid, A., Barnes, L., 2017. 'Country of Origin: Reshoring Implication in the Context of the UK Fashion Industry'. In Reshoring of Manufacturing, pp. 183-201, Springer International Publishing.

Journal Articles

Rashid, A., Barnes, L., 2020. 'Exploring the blurring of fashion retail and wholesale brands from industry perspectives', The Journal of The Textile Institute, pp. 1-7.

Lynch, S., Barnes, L., 2020. 'Omnichannel fashion retailing: examining the customer decision-making journey', Journal of Fashion Marketing and Management: An International Journal.

Parker-Strak, R., Barnes, L., Studd, R., Doyle, S., 2020. 'Disruptive product development for online fast fashion retailers', Journal of Fashion Marketing and Management.

Rashid, A., Barnes, L., 2018. 'Country of Origin Association in Retail and Wholesale Branding', Journal of Promotion Management, 24 (3), pp. 312-331.

Rashid, A., Barnes, L., Warnaby, G., 2016. 'Management perspectives on country of origin', Journal of Fashion Marketing and Management, 20 (2), pp. 230-244.

McCormick, H., Cartwright, J., Perry, P., Barnes, L., Lynch, S., Ball, G., 2014. 'Fashion retailing – past, present and future', Textile Progress, 46 (3), pp. 227-321.

Barnes, E., 2014. 'Fashion Marketing', Textile Progress.

Office Location

Room RG.08
Righton Building
Manchester Fashion Institute
Manchester Metropolitan University
Cavendish Street
Manchester M15 6BG