Dr Benjamin Wild

Senior Lecturer (Fashion Narratives) | Division Head for Fashion Communication

Dr Benjamin Wild

Senior Lecturer (Fashion Narratives) | Division Head for Fashion Communication

Email: b.wild@mmu.ac.uk

A cultural historian, my work is underpinned by a belief that history is a dynamic agent within people’s lives, informing their values and behaviours. I seek to understand how people’s engagement with the past shapes the stories they tell about themselves, their communities and cultures, and the form these narratives take when expressed through material culture, particularly dress. Much of my recent research focuses on the themes of human self- and social identity and marginality.

Academic and professional qualifications

Fellow of the Royal Historical Society

Previous Employment

Conde Nast College of Fashion & Design, London

Sotheby's Institute of Art, London

Victoria & Albert Museum, London

Academic service (administration and management)

Division Head: Fashion Communication (Manchester Fashion Institute)

Executive Board, Research Collective for Decoloniality & Fashion

Undergraduate teaching

Unit lead Fashion Cultures

Postgraduate research supervision

Available for MA and PhD supervision

Current PhD Supervision:

  • Julian Randall, ‘“I’m So Self-Conscious”: The Rise of Luxury Fashion Shopping Among Black Consumers.’ (Principal Supervisor)
  • Sun Tiantian, 'Chinese Style in Contemporary Fashion' (Second Supervisor)
  • Naomi Kayayan, ‘The Dynamics of Dynamic Teaching and Learning: Engaging Students as Partners in UK Conservatoire Piano Departments’ (Director of Studies).

Completed research supervision

  • Sophia Dolores Stamatopoulou, 'Exploring Gender-Neutral Fashion as a Product of a Dual Heritage Maker' (MRes: Principal Supervisor)
  • Layla Regan, 'Collective Dreams: Constructed Nostalgia in Contemporary Chinese Fashion Photography' (MRes: First Supervisor)

Media appearances or involvement

  • The Conversation, ‘Fashion needs stronger storytelling that is more inclusive, relevant and responsible'. (20 March 2024)
  • The Independent, ‘Why there’s still a place for London Fashion Week in 2024'. (16 February 2024)
  • The Telegraph, ‘How the quintessentially British Barbour became a fashion must-have'. (4 January 2024)
  • The Mill (Manchester), ‘Chanel have been secretive about the location of their Manchester show. Thank god Mancunians love to gossip…'. October 2023
  • The Daily Express, ‘Sophie’s wedding style ‘may have raised eyebrows’ – but she wanted to make a ‘statement’. June 2023
  • BBC news, ‘The outfits Kate, Camilla and other royals wore to the coronation’. May 2023
  • The Wall Street Journal, ‘Actually, Guys, You Won’t Be Ridiculed for Wearing This‘. April 2023
  • The Independent, ”Your workout is my warm-up’: How did the slogan T-shirt become so basic?’. March 2023
  • The Wall Street Journal, ‘Can Older Guys Wear Cropped Pants? Let’s Find Out‘. September 2022
  • Channel 5 documentary, Elizabeth I and Elizabeth II: Britain's Golden Queens, (March 2020)
  • Ted Talk - 'The Magnificence of Marginality' (May 2019)

Visiting and honorary positions

Editiorial Board membership

  • Editor, Journal of Dress History.
  • Executive committee member, Association of Dress Historians.
  • Executive committe member, Research Collective for Decoloniality and Fashion.

Research

Research Interests

  • Fashion's role in social narratives
  • Global histories of human dress & appearance
  • De-centring 'western' fashion methodologies & narratives

A cultural historian, my work is underpinned by a belief that history is a dynamic agent within people’s lives, informing their values and behaviours. I seek to understand how people’s engagement with the past shapes the stories they tell about themselves, their communities and cultures, and the form these narratives take when expressed through material culture, particularly dress. Much of my recent research focuses on the themes of human self- and social identity and marginality.

It is especially apparent in our use of material culture to express fundamental human experiences. Objects, which store and stimulate our senses, become conduits of memory, connecting people across disparate chronologies, cultures and geographies. This is especially the case with clothing and dress because they have formed part of people’s self and social identities since the Palaeolithic and are performed, however reluctantly or unknowingly, by everyone. The memories stirred by the dress people wore are at once comforting and concerning, especially when they relate to fashion, which is imbricated with the communication of ‘western’-centred narratives that assert how humans should and should not be, sustaining interpersonal inequalities and injustice.

I explore these ideas further in my current book project, Hang-Ups: Reflections on the Causes and Consequences of Fashion's 'Western'-centrism (Bloomsbury 2024), which argues that purposeful and permanent change within the fashion industry and fashion education is more likely if it is understood how the contemporary industry became ‘western’-centric. To institute effective change, it is necessary to revert to first principles and understand how the fashion industry developed into what it is today. During a period when the concepts of fashion, history and culture are being questioned, and with suggestions they are reaching their nadir, the imperative to understand the extent to which they relate, and facilitate the presentation of people’s fashionable bodies, seems pressing, even urgent. Hang ups explores the origins and consequences of the fashion industry’s ‘western’-centrism by focusing on nine binaries, defined in the crucible of empire, that continue to be sites of negotiation as the ‘west’s’ traditions and ideals are contested by different cultural perspectives and changing global realities.  

In a related project, I am writing Appropriation for Bloomsbury's new 'Fashion in Action' series. The book offers an introductory guide to the topic of cultural (mis)appropriation in fashionable dress and appearance.

The relevance of my research focuses encourages me to share my work with broad audiences. For example, in May 2019, marginality was the subject of my TED talk.

Conference organisation

New Research in Dress History (in conjunction with the Association of Dress Historians)21 April 2023. Further information here.

Face Off: The Provocation and Possibilities of Masks and Head Coverings, 13-14 January 2021. Further information here.

Books

Wild, BL., 2020. 'Carnival to Catwalk Global Reflections on Fancy Dress Costume', Bloomsbury Visual Arts.

Wild, B., Walker, T., 2016. 'A Life in Fashion The Wardrobe of Cecil Beaton'.

Wild, BL., 2012. 'The Wardrobe Accounts of Henry III'.

Book Chapters

Campbell, J., Gallina, H., Clayton, L., Wild, BL., Raco, M., 2022. 'Talking Fashion'. In Insights on Fashion Journalism, pp. 160-174, Routledge.

Wild, B., 2019. 'Clothing Royal Bodies: Changing attitudes to royal dress and appearance from the Middle Ages to Modernity'. In The Routledge History of Monarchy, Routledge.

Wild, B., 2019. 'Qui copier quand il n'ya plus personne à suivre? L'imitation dans la mode'. In Faut il imiter pour exister ? Tous des copieurs (et tant mieux) !, Philippe Duval.

Wild, BL., 2019. 'Romantic Recreations: Remembering Stuart Monarchy in Nineteenth-Century Fancy Dress Entertainments'. In Queenship and Power, pp. 179-196, Springer International Publishing.

Wild, B., 2016. 'Reasserting Medieval Kingship: King Henry III and the Dictum of Kenilworth'. In Baronial Reform and Revolution in England, 1258-1267, Boydell & Brewer.

Wild, B., 2011. 'The Empress’s New Clothes: A Rotulus Pannorum of Isabella, Sister of King Henry III, Bride of Emperor Frederick II'. In Medieval Clothing and Textiles, Boydell Press.

Journal Articles

Wild, BL., 2020. 'Critical reflections on cultural appropriation, race and the role of fancy dress costume', Critical Studies in Fashion & Beauty, 11 (2), pp. 153-173.

Wild, B., 2016. 'Imitation in fashion: Further reflections on the work of Thorstein Veblen and Georg Simmel', Fashion, Style & Popular Culture, 3 (3), pp. 281-294.

Wild, B., 2016. 'Cecil beaton: Through a glass, lightly', History Today, 66 (9).

Wild, BL., 2015. 'To have and to hold: Masculinity and the clutch bag', Critical Studies in Men's Fashion, 2 (1), pp. 43-54.

Wild, B., 2014. 'The civilizing process and sartorial studies', Clothing Cultures, 1 (3), pp. 213-224.

Wild, BL., 2012. 'Royal finance under King Henry III, 1216–72: the wardrobe evidence1', The Economic History Review, 65 (4), pp. 1380-1402.

Wild, BL., 2011. 'Emblems and enigmas: Revisiting the ‘sword’ belt of Fernando de la Cerda', Journal of Medieval History, 37 (4), pp. 378-396.

WILD, B., 2011. 'A Truly Royal Retinue: Using Wardrobe Rolls to Determine the Size and Composition of the Household of Henry III of England', The Court Historian, 16 (2), pp. 127-157.

Wild, BL., 2010. 'Secrecy, splendour and statecraft: the jewel accounts of King Henry III of England, 1216-72', Historical Research, 83 (221), pp. 409-430.

Wild, BL., 2010. 'A Gift Inventory from the Reign of Henry III', The English Historical Review, CXXV (514), pp. 529-569.

Office Location

Room RG.06
Righton Building
Manchester Fashion Institute
Manchester Metropolitan University
Cavendish Street
Manchester M15 6BG