Senior Lecturer (Critical & Contextual)
Academic and professional qualifications
Fellow of the Royal Historical Society
Conde Nast College of Fashion & Design, London
Sotheby's Institute of Art, London
Victoria & Albert Museum, London
Academic service (administration and management)
Equality and Diversity Lead (Manchester Fashion Institute)
Unit lead Fashion Cultures
Postgraduate research supervision
Available for MA and PhD supervision
Current Masters Research superivison:
- Sophia Dolores Stamatopoulou, 'Exploring Gender-Neutral Fashion as a Product of a Dual Heritage Maker'.
- Layla Regan, 'Collective Dreams: Constructed Nostalgia in Contemporary Chinese Fashion Photography'.
Projects and initiatives
- Co-host Dress:Fancy podcast.
- Course Leader: Royal Dress & Appearance. Victoria & Albert Museum, 14-15 March 2020.
Media appearances or involvement
- Elizabeth I and Elizabeth II: Britain's Golden Queens, Channel 5 documentary (March 2020)
- Ted Talk - 'The Magnificence of Marginality' (May 2019)
Visiting and honorary positions
- Course leader, Victoria and Albert Museum, Royal Dress and Appearance: Medieval to Modern (14-15 March 2020).
Editiorial Board membership
- Associate Editor, Journal of Dress History.
- History of clothing and fashion
- Fancy dress costume
- Cultural Appropriation
A historian, my research seeks to situate contemporary and historic dress and fashions within their social and cultural context. Chiefly, I am keen to understand how material objects - primarily clothing and jewellery - become imbued with meaning to convey their owner's and wearer's values. Much of my research is characterised by an interdisciplinary and diachronic approach, which I believe is most effective to identify continuities and changes in cultural history.
My research interests initially focused on the dress and appearance of a society’s leaders and elite, but I have become increasingly interested in the self- and group presentation of people marginalised by a society. Previous research inclines me to believe that what a society chooses to repudiate is often more revealing of its values than what it publicly champions; for to deny, fear and hold back often requires more conscious and sustained effort than to acquiesce and blithely accept. This thinking did much to shape my recent book project on fancy dress costume, Carnival to Catwalk: Global Perspectives on Fancy Dress Costume, which is underpinned by Barbara Babcock’s observation that the ‘socially peripheral is often symbolically central, and if we ignore or minimize inversion or other forms of cultural negation we often fail to understand the dynamics of social process generally’.
I explore these ideas further in my current book project, Wearing Culture: Controversy, Negotiation and the Pursuit of Fashion, which explores why the fashion industry struggles to convey diverse cultural and global perspectives. The book aims to elucidate the cultural construction and negotiation of controversies that arise from the fashionable appearance and adornment of human bodies and to explain how this creates acceptance, causes offence and sometimes sparks resistance.
In a related project, I am writing Appropriation for Bloomsbury's new Fashion in Action series. The book offers an introductory guide to the topic of cultural appropriation in fashionable dress and appearance.
The relevance of my research focuses encourages me to share my work with broad audiences. For example, in May 2019, marginality was the subject of my TED talk.
Face Off: The Provocation and Possibilities of Masks and Head Coverings, 13-14 January 2021. Further information here.
Wild, BL., 2020. 'Carnival to Catwalk Global Reflections on Fancy Dress Costume', Bloomsbury Visual Arts.
Wild, B., Walker, T., 2016. 'A Life in Fashion The Wardrobe of Cecil Beaton'.
Wild, BL., 2012. 'The Wardrobe Accounts of Henry III'.
Wild, B., 2019. 'Clothing Royal Bodies: Changing attitudes to royal dress and appearance from the Middle Ages to Modernity'. In The Routledge History of Monarchy, Routledge.
Wild, B., 2019. 'Romantic Recreations: Remembering Stuart Monarchy in Nineteenth-Century Fancy Dress Entertainments'. In Remembering Kings and Queens in Early Modern England and France: Reputation, Reinterpretation, Reincarnation, Palgrave MacMillan.
Wild, B., 2019. 'Qui copier quand il n'ya plus personne à suivre? L'imitation dans la mode'. In Faut il imiter pour exister ? Tous des copieurs (et tant mieux) !, Philippe Duval.
Wild, B., 2016. 'Reasserting Medieval Kingship: King Henry III and the Dictum of Kenilworth'. In Baronial Reform and Revolution in England, 1258-1267, Boydell & Brewer.
Wild, B., 2011. 'The Empress’s New Clothes: A Rotulus Pannorum of Isabella, Sister of King Henry III, Bride of Emperor Frederick II'. In Medieval Clothing and Textiles, Boydell Press.
Wild, BL., 2020. 'Critical reflections on cultural appropriation, race and the role of fancy dress costume', Critical Studies in Fashion & Beauty, 11 (2), pp. 153-173.
Wild, BL., 2019. 'We Need to Talk About Fancy Dress: Connections (and Complications) Between the Catwalk and Fancy Dress Costume', Fashion Theory, pp. 1-24.
Wild, B., 2019. 'Liminal Luxury: Establishing the Value of Fancy Dress Costume', Luxury, 6 (2), pp. 179-187.
Wild, B., 2016. 'Imitation in fashion: Further reflections on the work of Thorstein Veblen and Georg Simmel', Fashion, Style & Popular Culture, 3 (3), pp. 281-294.
Wild, BL., 2015. 'To have and to hold: Masculinity and the clutch bag', Critical Studies in Men???s Fashion, 2 (1), pp. 43-54.
Wild, BL., 2014. 'Secrecy, splendour and statecraft: the jewel accounts of King Henry III of England, 1216-72', Historical Research, 83 (221), pp. 409-430.
Wild, B., 2014. 'The civilizing process and sartorial studies', Clothing Cultures, 1 (3), pp. 213-224.
Wild, BL., 2011. 'Emblems and enigmas: Revisiting the ‘sword’ belt of Fernando de la Cerda', Journal of Medieval History, 37 (4), pp. 378-396.
Wild, BL., 2010. 'A Gift Inventory from the Reign of Henry III', The English Historical Review, CXXV (514), pp. 529-569.
Manchester Fashion Institute
Manchester Metropolitan University
Manchester M15 6BG