Senior Lecturer (Marketing)
Academic and professional qualifications
I am the Programme Leader for International Fashion Promotion, which is an exciting new addition to the existing programme portfolio. The course provides students with strong business academic underpinning, but with a creative edge which will prepare them for employment in the exciting world of fashion promotion. I am also the Deputy Programme Leader for MSc International Fashion Marketing.
My teaching duties are across a number of programmes within the Department from Level 4 through to Masters level, with expertise in the field of fashion marketing, fashion promotion and the fashion retail environment. I also have year tutor responsibility and supervises at undergraduate and postgraduate level.
I also organise the final year study trip to Shanghai annually, which is always a huge success with students often referring to it as one of the many highlights of studying at Hollings.
Before joining the University, I worked for several companies in marketing and public relations roles. She was able to put her undergraduate marketing degree into practice and the scope of her background ranges from fashion to children’s licensed products. Experience was enhanced by being an integral part of numerous brand teams; organising press events; generating press coverage and promoting the brand/company in general at various events. My love of fashion and marketing background was the perfect blend to join MMU in 2005 to undertake a PhD and begin her teaching career.
Projects and initiatives
I am a member of the Faculty China Exhibition Group. In June 2012, the group exhibited in Guangzhou in order to profile the Faculty and the excellent work that is undertaken by staff members and students. The exhibition was a huge success and planning will be underway shortly for the next event.
Prizes and awards
- PhD (ongoing)
- Postgraduate Certificate in Academic Practice (PGCAP)
- Fellow of the Higher Education Academy Textile Institute
BA (Hons) Marketing
Membership of professional associations
Fellow of the Higher Education Academy Textile Institute
My research interests focus on fast fashion, promotion, supply chain management and the fashion retail environment. For my PhD, I am looking at the effect that fast fashion has had on the promotional mix in the UK. The fashion industry has been revolutionised by this business strategy and promotion of fashion garments has been greatly affected. Being research active allows me to deliver research informed teaching to my students.
Manchester Fashion Institute
Manchester Metropolitan University
Manchester M15 6BG