Dr Jo Jenkinson

Reader and Deputy Head (Fashion)

Dr Jo Jenkinson

Reader and Deputy Head (Fashion)

Email: j.jenkinson@mmu.ac.uk

In my role as Deputy Head of the Manchester Fashion Institute I am committed to making Fashion education both accessible and aspirational. As a cross-disciplinary researcher I am interested in challenging how fashion is perceived as a subject, industry, method, mindset, and force for good. A first-generation student who found my way into Higher Education through my love of Fashion, I view Fashion as an enabler and a gateway into lifelong learning.

Academic and professional qualifications

I graduated from Manchester Metropolitan University in 1993 with a 1st class degree in BA (Hons) Fashion Design & Technology. I have a PGCert in Academic Practice and was awarded Senior Fellow status with the HEA in 2019. In 2023 I was awarded my PhD.

Previous Employment

I also have over 20 years of international industry experience including senior design positions with River Island, Ted Baker, Levis, Dockers and Denham. In 2004 I established a luxury unisex brand, Avelon, that sold globally into stores including Liberty London and Jeffrey New York. This experience continues to influence my work in education, and I am fortunate to be part of exciting collaborative research projects such as Portrait Youth and Locating Menswear that bring education and industry together.

Postgraduate research supervision

Sophie Scott, PhD in progress, ‘Wear your Waste: A Practical Investigation Exploring Fashion as a Fragment to Produce a Framework for SMEs’. 

Jennifer Richards, PhD in progress, ‘The Gothicised Body in Fashion and Visual Culture’.

Ruth Eaton, PhD in progress. ‘Unpicking Digital Pockets: Online Social Commentary on the Written Pocket, 2006 to 2018’. 

Please get in touch if you are interested in finding out more about studying for an MRes or PhD.

External examiner roles

Recent External Examiner roles include;

Nottingham Trent University, PG Fashion (2020 - date)
Falmouth University, Sportswear (2020 - date)
Amsterdam Fashion Institute, Amsterdam, Fashion Design (2017 - 2020)
National College of Art and Design, Dublin, BA (Hons) Fashion (2016 - 2019)

I have also been an external advisor for the London College Fashion, Bath Spa University, De Montfort University and Southampton Solent University.

Government and industry links

Through my work with the British Fashion Council, as a member of education steering committee, I regularly contribute to round table discussions on education policy and practices. 

Membership of professional associations

Higher Education Authority, Senior Fellow (SFHEA).
British Fashion Council (BFC), Colleges Council steering committee member.
Fashion and Textile Colleges Association (FTC), committee member.


Research Interests

My research examines fashion, gender, and youth. I am interested in the lived experience of young people and how dress relates to identity formation, but also memories of youth and how youth lives with us through dress and music. I enjoy working collaboratively, across disciplines, using creative methods that position dress as a conduit or method through which new narratives are told. I am an associate member of the Manchester Centre for Youth Studies (MCYS) and am currently Co-I on the AHRC funded network Locating Menswear.

Academic collaborations

Locating Menswear

Locating Menswear is an AHRC funded international network investigating the cultural and industrial connections between London, Liverpool, Manchester, and Milan, Italy, and how they have influenced the production, display, and consumption of British menswear. It is led by Professor Andrew Groves, Director of the Westminster Menswear Archive (PI) and myself (Co-I), with Dr Danielle Sprecher (WMA), Dr Susan Atkin (Man Met.), Paul Owens (Liverpool John Moores University), C.P. Company, Sevenstore, the British Fashion Council and UKFT.

Portrait Youth 

The Portrait Youth project documents the personal and collective identities of youth through portrait photography. The project invites young people from Greater Manchester to take part in creative 'wear your identity' workshops that explore the communication of identity through fashion, styling and dress. Myself and co-founder John Earnshaw have worked with over 100 young people on the project and many collaborators including Zoe Hitchen, the GMCA, Central Library, Manchester Youth Council, Design Manchester, Grange School, Manchester Art Gallery, Amy Gwatkin, Deborah Jump, MCYS, Getting out for Good, Megan Powell, The Proud Trust, Heather Glazzard, Jack Arts, Reclaiming the Narrative, The British Muslim Heritage Centre, Maryam Wahid, Blackburn Youth Zone, C.P. Company, The British Textile Biennial, The Westminster Menswear Archive, Professor Andrew Groves, Neil Bedford, and Richard Kelly.

National Fashion and Business Saturday Club

The Fashion and Business Saturday club at Manchester Metropolitan University was set up in 2015 with support from the British Fashion Council and the National Saturday Club. The club provides an opportunity for 13 -16 year olds to learn about diverse aspects of the fashion industry in a University setting, on a Saturday morning. In 2019 myself and my colleague Kelly Joseph were awarded an IFFTI prize for our research into the positive impact the club had on its members.

Conference organisation

Conference Committee, Futurescan 6, De Montford University (2025)
Conference Chair, Locating Menswear, Manchester Met/Liverpool John Moores University (2024)
Conference Committee, New Research in Dress Histories Conference, Manchester Met. (2023)
Conference Committee, Futurescan 5, University of Leeds (2022)
Conference Committee, IFFTI, Manchester Met. (2019)


AHRC network bid (Co-I), ‘Locating 'the Absent Shadow': Exploring Connections and Encounters in British Menswear’, with Professor Andrew Groves (PI), £34,469, 2022.
ESRC festival of social science exhibition (PI), ‘Portrait Youth: Reclaiming the Narrative’, with Fatima Khan (Co-I), Alice Kettle, John Earnshaw, Maryam Wahid, £1000, 2022.
GMCA/Design Manchester funded exhibition (Co-I), Portrait Youth, with John Earnshaw and Zoë Hitchen, Manchester Central Library, Manchester Youth Council, £3000, 2017.
ESRC festival of social science workshop (Co-I), Identi-Tee, with Hannah Smithson (PI), Zoe Hitchen, Kelly Joseph, Rebecca Neary, MCYS, ESRC, The Childrens Society, £457.84, 2017.


Jenkinson, J., Khan, F., Earnshaw, J., Kettle, A., Wahid, M., 2022. Reclaiming the Narrative: Portrait Youth, British Muslim Heritage Centre, 22/10/2022 - 27/10/2022.

Jenkinson, J., Earnshaw, J., Kelly, R., 2022. Portrait Youth x Dandy Style, Manchester Art Gallery, 7/10/2022 - 1/5/2023.

Groves, A., Jenkinson, J., Earnshaw, J., Bedford, N., 2022. Through A Lens, Nexus, Leeds University, 7/9/2022 - 8/9/2022.

Jenkinson, J., Earnshaw, J., Groves, A., Bedford, N., 2021. Portrait Youth x C.P. Company, Blackburn and Darwen, 30/9/2021 - 10/10/2021.

Jenkinson, J., Earnshaw, J., Glazzard, H., 2019. Portrait Youth x The Proud Trust, KAMPUS, 21/8/2019 - 11/9/2019.

Jenkinson, J., Earnshaw, J., Powell, M., 2019. Portrait Youth x Getting Out for Good, Manchester Metropolitan University, 26/6/2019 - 1/11/2019.

Jenkinson, J., Earnshaw, J., Gwatkin, A., 2019. Portrait Youth: Wearing Identity, IFFTI Conference. Fashion: ID. Manchester Metropolitan University and Manchester Art Gallery., 30/3/2019 - 7/7/2019.

Jenkinson, J., Earnshaw, J., Hitchen, Z., 2018. Portrait Youth X Fashion:ID - Youth Transforming, Bunka Fashion College, Japan., 17/5/2018.

Jenkinson, J., Earnshaw, J., Hitchen, Z., 2017. Portrait Youth, Central Library, Manchester, 7/10/2017 - 30/11/2017.

Book Chapters

Jenkinson, J., 2023. 'Wardrobes and soundtracks: resources for memories of youth'. In Slater, A., Atkin, S., Kealy-Morris, E. (eds.) Memories of Dress: recollections of material identities, pp. 99-116, Bloomsbury Academic.

Jenkinson, J.K., 2017. 'Unisex Fashion'. In Eicher, J.B., Tortora, P.G. (eds.) Berg Encyclopedia of World Dress and Fashion, Bloomsbury Publishing.

Journal Articles

Jenkinson, J.K., 2020. '‘Wear your Identity’: Styling identities of youth through dress - a conceptual model.', Fashion, Style & Popular Culture, 7 (1), pp. 73-99.

Non-Peer Reviewed Articles

Jenkinson, J., 2018. 'Cultures of Youth: New narratives of style and identity', Document 17, pp. 44-49.

Conference Papers

Andrew, G., Danielle, S., Jenkinson, J., Paul, O., 2023. 'Locating Menswear – A non-hierarchical exploration of place and community.', Dress Devolution, Falmouth University, 6/7/2023 - 7/7/2023.

Jenkinson, J., 2023. 'Wardrobes and Soundtracks: Resources for Memories of Youth', New Research in Dress Histories Conference, Manchester Metropolitan University, 21/4/2023 - 21/4/2023.

Jenkinson, J., Kelly, R., Earnshaw, J., 2022. 'Dandy Style and Portrait Youth', 49th Annual Costume Society of America Symposium, Salt Lake City, Utah, 23/5/2023 - 27/5/2023.

Groves, A., Jenkinson, J., Earnshaw, J., 2022. 'Through a Lens – A comparison of contested masculine identities as reflected in clothing, place, and portraiture.', Futurescan 5, Leeds University, 7/9/2022 - 8/9/2022.

Jenkinson, J., Joseph, K., 2019. '‘I wear what I want to wear’: Youth, style and identity at the fashion and business Saturday club.', IFFTI Fashion: ID, Manchester Metropolitan University, 8/4/2019 - 12/4/2019, in https://fashioninstitute.mmu.ac.uk/ifftipapers/paper-138/.

Jenkinson, J.K., 2015. 'Dress, Music, Gender and Emotion: Methods for exploring lived experience of women in post-war youth culture.', Fashion and Gender Symposium, St. Paul, Minnesota, 1/5/2015 - 2/5/2015, in Conference Proceedings. Edited by Kim.K.P.Johnson, pp. 18-19.


Jenkinson, J., 2021. 'Portrait Youth: Documenting narratives of youth through styling and dress.', Human Stories of Dress Series, The Sartorial Society (online).

Eagle, R., Jenkinson, J., 2019. 'Labelling Ourselves? Fashion, Gender and Social Identity', HOME, Manchester.

Theses and Dissertations

Jenkinson, J.K., 2023. 'Wardrobes and Soundtracks: Women’s Narratives of Youth, Experienced and Remembered through Dress and Music'.

Office Location

Room RG.07
Righton Building
Manchester Fashion Institute
Manchester Metropolitan University
Cavendish Street
Manchester M15 6BG

Office Hours

Please email for an appointment