Jo Jenkinson

Reader and Deputy Head

Jo Jenkinson

Reader and Deputy Head


Telephone: 0161 247 3537

I am a Principal Lecturer in Fashion within the Manchester Fashion Institute, where I am currently responsible for the BA (Hons) Fashion Design and Technology and BA (Hons) Fashion programmes. I also manage the Fashion and Business Saturday Club which runs October to April for 13-16 year olds from the Greater Manchester Area.

Previous Employment

Since joining Manchester Met in 2006 I have been Programme Leader for both BA (Hons) Fashion and BA (Hons) Fashion Design & Technology, and I continue to work closely with both programmes in my current role. I also have over 20 years international industry experience including senior design positions with River Island, Ted Baker, Levis, Dockers and Denham. In 2004 I established a luxury unisex brand, Avelon, that sold globally into stores including Liberty London and Jeffrey New York.

Undergraduate teaching

BA (Hons) Fashion Design and Technology Womenswear

BA (Hons) Fashion Design and Technology Menswear

BA (Hons) Fashion Design and Technology Sportswear

External examiner roles

Amsterdam Fashion Institute, Amsterdam, Fashion Design

National College of Art and Design, Dublin, BA (Hons) Fashion

De Montford University, Leicester, BA (Hons) Contour Fashion

Projects and initiatives

Portrait Youth

National Fashion and Business Saturday Club


Jenkinson, J., Earnshaw, J. & Glazzard, H. (2019, August 21) Portrait Youth X The Proud Trust [Exhibition]. Kampus, Manchester.

Jenkinson, J., Earnshaw, J. & Powell, M. (2019, June 21) Portrait Youth X Getting Out for Good [Exhibition]. Brooks Building, Manchester Metropolitan University, Manchester.

Jenkinson, J., Earnshaw, J. & Gwatkin, A. (2019, March 30) Portrait Youth: Wearing Identity. [Exhibition]. Manchester Art Gallery, Manchester.

Jenkinson, J., Earnshaw, J., & Hitchen, Z. (2018, May 7). Youth Transforming [Exhibition]. Bunka Fashion Colllege, Japan.

Jenkinson, J., Earnshaw, J., & Hitchen, Z. (2017, October 7). Portrait Youth [Exhibition]. Central Library, Manchester.

Government and industry links

British Fashion Council Education Steering Committee member

Membership of professional associations

  • Senior Fellow of the Higher Education Authority (SFHEA)
  • Member of the British Fashion Council Colleges Steering Committee
  • MFI Representative for the Fashion and Textile Colleges Association FTC.


Research Interests

I am currently working towards a PhD - Soundtracks of Dress: Memory, Experience and Narratives of Female Youth, Music and Dress.

Research interests: Fashion, Dress, Youth, Music, Experience, Memory, Identity, Narratives, Gender.

Academic collaborations

PORTRAIT YOUTH with John Earnshaw, Zoe HItchen, GMCA, Central Library, Manchester Youth Council, Design Manchester, Grange School, Manchester Art Gallery, Amy Gwatkin, Deborah Jump, MCYS, Getting out for Good, Megan Powell, The Proud Trust, Heather Glazzard, Jack Arts.

IDENTI-TEE with Hannah Smithson, Zoe Hitchen, Kelly Joseph, MCYS, ESRC, The Childrens Society


Jenkinson, J., Earnshaw, J., Glazzard, H., 2019. Portrait Youth x The Proud Trust, KAMPUS, 21/8/2019 - 11/9/2019.

Jenkinson, J., Earnshaw, J., Gwatkin, A., 2019. Portrait Youth: Wearing Identity, IFFTI Conference. Fashion: ID. Manchester Metropolitan University and Manchester Art Gallery., 30/3/2019 - 7/7/2019.

Jenkinson, J., Earnshaw, J., Hitchen, Z., 2018. Portrait Youth X Fashion:ID - Youth Transforming, Bunka Fashion College, Japan., 17/5/2018.

Jenkinson, J., Earnshaw, J., Hitchen, Z., 2017. Portrait Youth, Central Library, Manchester, 7/10/2017 - 30/11/2017.

Book Chapters

Jenkinson, JK., 2010. 'Unisex Fashion'. In Eicher, JB., Tortora, PG. (eds.) Berg Encyclopedia of World Dress and Fashion, Bloomsbury Publishing.

Journal Articles

Jenkinson, J., 2020. ''Wear your identity': Styling identities of youth through dress ‐ A conceptual model', Fashion, Style & Popular Culture, 7 (1), pp. 73-99.

Non-Peer Reviewed Articles

Jenkinson, J., 2018. 'Cultures of Youth: New narratives of style and identity', Document 17, pp. 44-49.

Conference Papers

Jenkinson, J., Joseph, K., 2019. '‘I wear what I want to wear’: Youth, style and identity at the fashion and business Saturday club.', IFFTI Fashion: ID, Manchester Metropolitan University, 8/4/2019 - 12/4/2019, in

Jenkinson, JK., 2015. 'Dress, Music, Gender and Emotion: Methods for exploring lived experience of women in post-war youth culture.', Fashion and Gender Symposium, St. Paul, Minnesota, 1/5/2015 - 2/5/2015, in Conference Proceedings. Edited by Kim.K.P.Johnson, pp. 18-19.

Office Location

Room C2.42
Cavendish South
Manchester Fashion Institute
Manchester Metropolitan University
Cavendish Street
Manchester M15 6BG