Gemma Johnstone

Senior Lecturer (Fashion Promotion)

Gemma Johnstone

Senior Lecturer (Fashion Promotion)


Telephone: 0161 247 2652

Academic and professional qualifications

A fashion industry professional with wide and varied knowledge and experience. Business focus combined with a love for fashion, interest in marketing and understanding consumers.

Academic and professional qualifications
PGCAP (With Merit) - Manchester Metropolitan University, June 2013

MA (with merit) Design, specialism in Fashion Marketing University of Manchester, September 2009
BA (Hons) Retail Management, Leeds Metropolitan University, June 2003

Gemma joined MMU in 2010 teaching on the BSc(Hons) Fashion Buying and Merchandising and BSc(Hons) International Fashion Marketing programmes. In 2014 Gemma gained senior lecture status and took on the role of programme leader of BA (Hons) International Fashion Promotion. Gemma’s specialist area of expertise is fashion marketing.

Gemma has been a year tutor and employability lead throughout her time at MMU across a number of programmes and levels within the Manchester Fashion Institute. A keen interest in student’s personal development, academic progress, achievement, career readiness aspirations and transitions into and out of university education.

Previous Employment

Gemma’s background within the fashion industry has spanned 15 years across a variety of retail organisations. Gemma worked as retail manager for a number of brands, including managing her own store and a team of 15 employees. She has also worked as an assistant buyer and trend researcher for a large sports retailer.

Undergraduate teaching

Undergraduate Teaching
Her industry background, has enabled Gemma to bring her vast experience into the classroom as a Senior Lecturer. Gemma has taught at all levels from Foundation to Masters, with subjects spanning fashion buying, marketing, promotion, consumer behaviour, applying her knowledge and experience to the following programmes:
BSc (Hons) International Fashion Marketing
BSc (Hons) Fashion Buying and Merchandising
BA (Hons) International Fashion Promotion
BA (Hons) Fashion Promotion
BSc (Hons) Fashion Business and Management


Research Interests

Research interests include Fashion Business, Sustainability, Marketing, Consumer Behaviour, Teaching and Learning.

Active research project around the concept of sustainability – 6- item challenge, wearing 6 items for 6 weeks.

Conference organisation

IFFTI Manchester April 2019. Developed and delivered a workshop – ‘An international perspective on the impact of image driven social media’

Office Location

Room C2.36
Cavendish South
Manchester Fashion Institute
Manchester Metropolitan University
Cavendish Street
Manchester M15 6BG