Sam Chandrasekara

Senior Lecturer / Section Head - Fashion Business

Sam Chandrasekara

Senior Lecturer / Section Head - Fashion Business

Email: s.chandrasekara@mmu.ac.uk

Telephone: 0161 247 2722

Research

Books

Journal Articles

Tupikovskaja-Omovie, Z., Tyler, DJ., Hayes, S., Chandrasekara, 2015. 'Mobile App versus Website: A Comparative Eye-Tracking Case Study of Topshop', International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 9 (10), pp. 3251-3258.

Conference Papers

Tupikovskaja-Omovie, Z., Tyler, D., Chandrasekara, S., Hayes, S., 2014. 'The role of mobile technologies on seamless shopping experience in apparel m-retail: A case study of Topshop', The 7th MMU Postgraduate Research Conference 2014 ‘Making an Impact with Research’, Manchester, UK, 4/11/2014, in https://e-space.mmu.ac.uk/556206/.

Apeagyei, P., Chandrasekara, S., 2014. 'Eye Tracking Fashion Retail experiences of 55+ year old Consumers', International Conference on Digital Marketing, The International Institute of Knowledge Management, Colombo, Sri Lanka.

Tupikovskaja-Omovie, Z., Tyler, DJ., Hayes, S., Chandrasekara, 2014. 'Segmenting the UK Mobile Fashion Consumer', 2014 International Conference on Mobile Business, London, England, 4/6/2014 - 5/6/2014, pp. 1-12.

Tupikovskaja-Omovie, Z., Tyler, DJ., Chandrasekara, S., Hayes, S., 2014. 'Segmenting the UK Mobile Fashion Consumer.', in ICMB, pp. 2-2.

Office Location

Room RG.06
Righton Building
Manchester Fashion Institute
Manchester Metropolitan University
Cavendish Street
Manchester M15 6BG