Research

Research Interests

Consumer behaviour; service quality, experiential marketing, brand engagement, conscious/versus subliminal decision-making, digital marketing, augmented reality, metaverse, immersive omni-channel experiences

Sustainability; Recycling and the circular economy, business innovation models within the supply chain, renting, sharing, secondhand consumption.

To date, I  have published over 70 academic outputs which includes book chapters, text books, and peer-reviewed articles in prestigious first quartile journals such as:

The Journal of Retailing and Consumer Services
The European Business Review
The International Journal of Consumer Studies
The Journal of Fashion Marketing and Management
The Journal of Food Products Marketing
The Social Enterprise Journal.

PhD Supervision (currently accepting Phd applicants for 2024/25)

During my career, I have supervised many PhD students, and currently hold 15 PhD completions to date. 

In addition, I co- manage:The SAFE (Sustainable Approaches in Fashion Entrepreneurship) Futures Research Group, previously at the University of Manchester; comprising a large group of PhD scholars undertaking research in current cutting-edge topics related to fashion business. The SAFE Futures Research Group provides a collegiate and team orientated environment, offering extensive support for new research scholars, to develop and prosper in their own academic careers/research endeavours. The team has implemented a dedicated training programme that spans from the first year of the students’ enrolment until their graduation. This comprehensive programme aims to provide the necessary guidance and resources to nurture the students’ growth and success in their academic journey.

Recent successes for SAFE Futures in 2023, include the publication of 11 book chapters (Springer Nature), 3 peer reviewed articles (Q1), and over ten conference papers, presented at the Academy of Marketing (AMS), Advances in Retailing and Consumer Services (RARCS), and EUROMED.

Research Expertise

Areas of interest/experise related to the fashion industry commenced in my teenage years when my family bought into the Benetton Business. I have always been fascinated with understanding consumers and the underlying motivational drivers for consumption within different retailing contexts. More recently my research centres on new business approaches adopted within omni-channel fashion retailing, to mitigate climate change; and therefore examines for example, business model innovations and their impacts on consumer motivations and engagement. Furthermore, I have a keen research interest in digital marketing innovations, Augmented Reality, and the use of Artificial Intelligence to improve customer engagement and the overall experience, and moreover minimise the carbon footprint.

Invited Papers

Research Outputs:

Book Chapters

75. Bingqian,B., Vignali, G., Ryding, D., Vazquez, D. 2024. ‘Exploring the impact of para-social Interaction: The customer journey in a social media world with a focus on virtual influencers.’ Contemporary Issues in Social Media Marketing, Volume 2. Routledge Publishing

74. Suhluli, A., Vignali, G., & Ryding, D. 2023. ‘A Systematic Review of the Features and Functionalities of Mobile Applications (Apps) in the Fashion Industry: Their Impact on Consumer-Brand Relationships and Purchase Intention for the Metaverse.’ Social Media and Online Consumer Decision Making in the fashion Industry. IGI Publishing.

73. Almeshari, R., Vignali, G., & Ryding, D. 2023.  ‘The Role of Islamic Culture on Product Designs and Use of Social Media Marketing in the Fashion Industry: Case-study in Saudi Arabia.’ The Garments Economy: Understanding History, Developing Business Models and Leveraging Digital Technologies, Brandstrup, M., Dana, L.P., Ryding, D., Vignali, G., Caratu, M. UK. Springer Nature.

72. Dullabh, M., Vazquez, D., Ryding, D., Casson, A., & Caratu, M. 2023.  ‘The Impact of Virtual Interactivity on Shopper Consumer Behaviour.’ The Garments Economy: Understanding History, Developing Business Models and Leveraging Digital Technologies, Brandstrup, M., Dana, L.P., Ryding, D., Vignali, G., Caratu, M. UK. Springer Nature.

71. Zeng, N., Vignali, G., & Ryding, D. 2023. ‘Understanding the Application of AI-enabled Chatbot in the Fashion Industry.’ The Garments Economy: Understanding History, Developing Business Models and Leveraging Digital Technologies, Brandstrup, M., Dana, L.P., Ryding, D., Vignali, G., Caratu, M. UK. Springer Nature.

70. Campaniolo, D., Vignali, G., & Ryding, D. 2023. ‘Enhancing Female Clothing Shopping Experience by the Use of 3 D Body Scanning Technology’. The Garments Economy: Understanding History, Developing Business Models and Leveraging Digital Technologies, Brandstrup, M., Dana, L.P., Ryding, D., Vignali, G., Caratu, M. UK. Springer Nature.

69 Badei, D., Wang, X., Ryding, D., & Vignali, G. 2023.  ‘Greenwashing in the Fashion Industry: Definitions, Consequences, and The Role of Digital Technologies in Enabling Consumers to Spot Greenwashing’. The Garments Economy: Understanding History, Developing Business Models and Leveraging Digital Technologies, Brandstrup, M., Dana, L.P., Ryding, D., Vignali, G., Caratu, M. UK. Springer Nature.

68. Ryding, D., Boardman, R., Konstantinou, R., Jan 2023. ‘Optimising the effect of Influencer Marketing: Exploring Consumers’ Interaction with Different Influencer Types on Instagram.’ The Palgrave Handbook of Interactive Marketing. Lu Wang, C. (ed.). Cham: Palgrave Macmillan, p. 641-664.

67. Zeng, N., Jiang, L., Vignali, G., & Ryding, D., 26 Jan 2023. ‘Customer Interactive Experience in Luxury Retailing: The Application of AI-Enabled Chatbots in the Interactive Marketing’. The Palgrave Handbook of Interactive Marketing. Lu Wang, C. (ed.). Cham: Palgrave Macmillan, p. 785-805.

66. Hu, S., Henninger, C.E., Boardman, R., & Ryding, D., 2019. ‘Challenging Current Fashion Business Models: Entrepreneurship Through Access Based Consumption in The Second-Hand Luxury Garment Sector Within a Circular Economy’. Sustainable Luxury - Cases on Circular Economy and Entrepreneurship. Springer Nature, p. 39-

65. Battle, A., Ryding, D., & Henninger, C. E. 2018. ‘Access-based consumption: a new business model for luxury and secondhand fashion business?’. Vintage Luxury Fashion: Exploring the Rise of the Secondhand Clothing Trade’. Ryding, D., Henninger, C. E., & Blazquez Cano, M. (eds.). 1st ed. Cham, Switzerland: Palgrave Macmillan Ltd, p. 29-44 16 p. Palgrave Advances in Luxury.

64. Rudawska, E., Grebosz-Krawczyk, M., & Ryding, D. 2018. ‘Sources of Value for Luxury Secondhand and Vintage Fashion Consumers in Poland—from the Perspective of its Demographic Characteristics’. Vintage luxury fashion: Exploring the Rise of the Secondhand Clothing Trade’. Ryding, D., Henninger, C. E., & Blazquez Cano, M. (eds.). Cham, Switzerland: Palgrave Macmillan Ltd, p. 111-132 22 p. Palgrave Advances in Luxury.

63. Dulabh, M., Casson, A., Vazquez, D., & Ryding, D. Nov 2017, ‘Measuring Consumer Engagement in the Brain to Online Interactive Shopping Environments’. Augmented Reality and Virtual Reality- Empowering Human, Place and Business. Jung, T. & Claudia tom Dieck, M. (eds.). 1 ed. Germany: Springer Nature, p. 145-168

Textbooks

62. Henninger, C.E., Alevizou, P., Ryding, D., Goworek, H.2023.The Palgrave Handbook of Sustainability in Fashion.U.K. Palgrave Macmillan

61. Brandstrup, M., Dana, L.P., Ryding, D., Vignali, G., & Caratu, M. 2023. Accepted in Press. The Garments Economy: Understanding History, Developing Business Models and Leveraging Digital Technologies. UK. Springer Nature.

60. Vignali, G., Reid, L.F., Ryding, D., & Henninger, C.E. 2020. Technology-Driven Sustainability: Innovation in the Supply Chain. UK. Palgrave Macmillan

59. Boardman, R., Blazquez Cano, M., Henninger, C.E., & Ryding, D. 2019. Social Commerce: Consumer Behaviour in Online Environments. UK. Palgrave Macmillan.

58. Ryding, D., Henninger, C.E., & Blazquez Cano, M. 2019. Vintage Luxury Fashion: Exploring the Rise of the Secondhand Clothing Trade. UK. Palgrave Macmillan.

57. Henninger, C. E., Alevizou, P. J., Goworek, H., & Ryding, D. 2017. Sustainability in Fashion – A Cradle to Upcycle Approach.UK: Palgrave Macmillan.

56. Vignali, G., Ryding, D., Vignali, C., Feraco, A., & Vranesevic, T. 2011. An Essay Approach Marketing Research Thinking. UK: Access Press.

55. Vignali, G., Vignali, C., & Ryding, D. 2010. The Strategy Process. UK: Access Press.
Chapter Contribution.

54. Vranesevic, T., Vignali, C., Vrontis, D., Ryding, D., & Vignali, G. 2008. Strategic Marketing and Retail Thought. Zagreb: Accent Press.

53. Ryding, D., Vignali, C., & Vranesevic, T. 2006. Retail Fashion Marketing. Zagreb: Accent Press.

52. Dana, L. P., Vignali, C., & Vranesevic, & Ryding, D. 2006. International Entrepreneurial Perspectives. Zagreb, Access Press (Case-study contribution).

51. Wright, L. T. & Crimp, M. 2000 The Market Research Process. UK: Prentice Hall.

Academic Peer Reviewed Articles

50. Badei, K.D., Jiang,L., Ryding,D.,Fillieri,R., & Vignali,G. (Under second review 2023). “Consumer Interactions with Virtual Influencers – A Cross-Generational Study from Luxury Fashion Consumers’ Perspective” Internet Research (Q1; ABS 3 star)

49. Lichy, J., Ryding, D., Rudawska, E., & Vignali, G. 2023.’ ‘Resale as Sustainable Social Innovation: Understanding Shifts in Consumer Decision-making and Shopping Orientations for High-end Secondhand Clothing’ The Social Enterprise Journal (Q1)

48. Caratù, M., Ryding, D., Li, E. & Vignali, G., 2023. ‘Exploring the Role and Significance of Consumer Relationship Quality and Participation within Online Fashion Brand Communities’ International Journal of Technology Transfer and Commercialisation. 20, 1, p. 32-62.

47. Vignali, G., Studd, R. & Ryding, D., 1 Dec 2022. Accepted/In press. ‘The Bridge to Higher Education – Scaffolding the Transitional Experience of Prospective Higher Educational Learners Using a Small Online Course’ International Journal of Technology Transfer and Commercialisation. 20, 1.

46. Ryding, D., Caratù, M., Vignali, G. & Jiang, Q., 2020. ’Eco Fashion Brands and Consumption: Is the Attitude-Behaviour Gap Narrowing for the Millennial Generation’. International Journal of Business and Globalisation, 30,2, p.131-154.

45. Ryding, D., Rojanasingsawad, M. & Barnes, L., 2019. ‘Consumer Decision Making Types for Luxury Parallel Imports and the Implications for Genuine Trademark Providers: A Study on Thailand’ International Journal of Sales, Retailing and Marketing’.

44. Henninger, C., Alevizou, P. J., Tan, J., Huang, Q., & Ryding, D., May 2017. ‘Consumption Strategies and Motivations of Chinese Consumers – The Case of UK Sustainable Luxury Fashion’ Journal of Fashion Marketing and Management, https://doi.org/10.1108/JFMM-05-2017-0046.

43. Ryding, D., Vignali, G., Caratu, M., & Wang, Y. 2016. ‘21st Century Luxury Fashion Retailers’ Marketing Strategies for Customer Satisfaction: UK perspective’, International Journal of Business and Globalisation,16 (1).

42. Ryding, D. 2016. ‘The Relative Significance of Product Quality Attributes Driving Customer Satisfaction within the Fast Fashion Market: a UK Perspective’, International Journal of Business Performance Management, 16 (2/3), p. 280-303.

41. Weiland, J., Ryding, D., & Vignali, G. 2015. ‘A New Theoretical Framework to Depict the Managing Marketing Mix Interdependencies for the German Foundry Industry’, International Journal of Management Cases, 17 (3), pp. 98-112.

40. Ryding, D., Campaniolo, D., & Carey, C. 2014. ‘Customer Expectations and Perceptions of Food Product Quality in the UK Discount Grocery Sector’, International Journal of Business and Globalisation, 13 (1), pp. 91-103.

39. Ryding, D., Wu, M., Carey,R., & Vignali, G. 2015 ‘The Relative Significance of Product Quality Attributes Driving Customer Satisfaction in the Fast Fashion Market: A UK perspective’, International Journal of Business Performance Management, 16 (2-3), pp. 280-303.

38. Ryding, D., Campaniolo, D., & Carey, C. 2013. ‘Customer Expectations and Perceptions of Food Product Quality in the UK Discount Grocery sector’, International Journal of Business and Globalisation, 13 (1), pp. 91-103.

37. Ryding, D., Navrovidou, A., Carey, R., & Vignali, G. 2013. ‘The Impact of Eco-Fashion Strategies on Male Shoppers’ Perceptions of Brand Image and Loyalty’, International Journal of Business and Globalisation, 13 (2), p.173-196.

36. Vignali, G., Campaniolo, D. & Ryding, D. 2013. ‘Consumer Value Creation through the use of Body Scanning in e-tailing’, International Journal of Management Cases

35. Vignali, C., Vignali.G. & Ryding, D. 2012. ‘Discount Retailing – A European Test Case for Perceived Value as a Basis for Shaping the Firm’s Offer’, International Journal of Business and Globalisation, 8, 2, p.239-255.

34. Ryding, D. 2011. ‘A Comparative Analysis of the Relative Importance of Service Quality for Two UK Grocery Retailers’, Journal of Food Products Marketing, 17 (5), pp. 503-517.

33. Ryding, D., & Kaur, P.2011. ‘Service Quality for UK Grocery Retailers: A Pilot Study Examining two types of Retail Formats’, International Journal of Management Cases, 13, (3), p. 658-672.

32. Ryding, D. 2011. ‘The Speciality Coffee shop Market – Are Today’s Consumers Demanding More than Store Ambience and Good Coffee from the Consumption Experience’, International Journal of Business and Globalisation, 6 (3-4), p. 399-409.

31. Ryding, D. 2010. ‘Customer Orientation as Corporate Culture for Improving Customer
Satisfaction – Evidence from the Local Authority Sector’, International Journal of
Business and Globalisation, 5(3), pp. 248-259.

30. Ryding, D. 2010. ‘The Impact of New Technologies on Business-to-Business Customer Relationships’, Journal of Retailing and Consumer Services, 17 (1), pp. 224-228.

29. Ryding, D., & Stokes, P. 2008. ‘Convergence and Divergence of Educational Experience in European Contexts’, International Journal of Management Cases, Special Issue 7, pp. 455-461.

28. Ryding, D., & Vignali, G. 2007. ‘Consumer Loyalty in the UK Coffee Shop Market’, The World Journal of Retail Management, 1 (1), pp. 64-78.

27. Monk, D., & Ryding, D. 2006. ‘Service quality and Training: A pilot Study’, The British Food Journal, 109 (8), pp. 627-636.

26. Vranesevic, T., Vignali, C., & Vignali-Ryding D. 2004. ‘Consumer Perception of Perceived Value and Satisfaction in Marketing Management’, Journal of Food Products Marketing, 10 (3), pp. 61-89.

25. McCullough, F., Jones, S., & Vignali-Ryding D. 2003. ‘The Pot Snack Market –Are today’s Consumers Demanding Health as well as Convenience?’, The British Food Journal, 105 (6) pp. 395-404.

24. Vignali-Ryding, D., Garcia-Sanchez, J., & Vignali, G. 2003 ‘The Delicatessen and Speciality Food Market in the Northwest’, The British Food Journal, 3(7), pp. 460-478.

23. Vignali- Ryding, D. 2003. ‘Retail Trends and Strategies in the Grocery Sector’, International Journal of Management Cases, 16 (2), pp. 23-29.x

22. Vignali, C., Gomez, E., Vignali-Ryding, D., & Vranesevic, T. 2002. ‘The Influence of consumer behaviour within the Spanish Food Retailing Industry’, The British Food Journal, 103 (7),
pp. 460-478.

21. Vranesevic, T., Vignali, C., & Vignali-Ryding, D. 2002 ‘Culture in Defining Consumer Satisfaction in Marketing’, European Business Review, 14 (5), pp. 346-375.

20. Vignali, C., & Vignali-Ryding, D. 2001. ‘The Evolution of Food Retailing in Spain’, Journal of Food Products Marketing, 17 (3), pp. 63-81.

19. Vignali, C., Vrontis, D., & Vignali-Ryding, D. 1999 ‘An Entry Strategy for Dairy Crest in Germany’, The British Food Journal, 101 (5), pp. 393-409.

18. Dana, L., P., & Vignali-Ryding, D. 1999 ‘British Airways PLC’, International Marketing Review, 16(4/5), pp. 278-290.

17. Vignali, C., & Vignali-Ryding, D, 1997 ‘Sales Training – Key Principles’, Training Officer, 33 (8), pp. 150-151.

16. Wendt, F., & Vignali-Ryding, D. 1996 ‘The Quick Card System’, Management Decision, 34 (8), pp. 45-
Publications:

Special Issues

15. Boardman, R., & Ryding, D., 2023.’Social Commerce and Technological Applications for Enhancing Consumers and Business Interactions: Opportunities and Challenges.’ The International Journal of Technology Transfer and Commercialisation, 20 (1).

14. Ryding, D., & Gordon, C. 2002. ‘Competitive Strategies in the Fashion Industry’. The International Journal of Management Cases Strategic Developments in the service Sector, 8 (3).

Conference Papers Submitted, Accepted, and Presented at Conferences 

13. Zeng, N., Ryding, D., & Vignali, G. 2023. ‘AR Technology-enhanced Atmosphere and Customer Engagement in Luxury Retailing: Drivers, Consequences and Moderators’. Presented at the Academy of Marketing Association Conference (AMA), the University of Birmingham, UK.

12. Wang, X., Ryding, D., & Vignali, G. 2023. ‘The Impact of Social Media Influencer Campaigns on the eWOM and Purchase Intention of Youth Subcultures in Social Sustainability’. Presented at the 29th Recent Advances in Retailing and Consumer Services (RARCS) International Conference in Lyon, France.

11. Idrees, S., Vignali, G., & Ryding, D. 2023.’ Analysis of Consumer Behaviour Towards Fashion Metaverse Platforms for Virtual Shopping: A comparative Study of Generation Y and Z’. Presented at the 29th Recent Advances in Retailing and Consumer Services (RARCS) International Conference in Lyon, France.

10. Badiei, D., Vignali, G., & Ryding, D. 2023. ‘I am 100% Biodegradable – Consumers’ Perceived Durability of Biodegradable Luxury Fashion Products and Subsequent Impacts on Emotional Attachment’. Presented at the 29th Recent Advances in Retailing and Consumer Services (RARCS) International Conference in Lyon, France.

9. Altasan., A., Ryding, D., & Vignali, G.2023. ‘Challenges and Retailing Implications for an Ageing Populations Reliance on their Adult Children for E-service Adoption in the Saudi Market’. Presented at the 29th Recent Advances in Retailing and Consumer Services (RARCS) International Conference in Lyon, France.

8. Almeshari, R., Vignali, R., & Ryding, D.2023. ‘Investigating the Effects of The Credibility Factors of Sponsored Micro Influencers Content on Saudi Women Purchasing Intention of Beauty Products’. Presented at the 29th Recent Advances in Retailing and Consumer Services (RARCS) International Conference in Lyon, France.

7. Lichy, J., Ryding, D., Rudawska, E., & Vignali, G. 2023. ‘Resale as Sustainable Social Innovation: Understanding Shifts in Consumer Decision-making and Shopping Orientations for High-end Secondhand Clothing’. Presented at the 28th Recent Advances in Retailing and Consumer Services (RARCS) International Conference, in Baveno, Italy.

6. Zeng, N., Vignali, G., & Ryding, D. 2022. ‘The Influence of the Digital In-Store Experience on Customer Engagement in the Luxury Sector’. Presented at the 28th Recent Advances in Retailing and Consumer Services (RARCS) International Conference, in Baveno, Italy.

5. Ryding, D., Henninger, C.E. & Lichy, J., 2016. ‘Extending the Consumer Inventory Style Framework (CSI) to Understand Consumer Decision-making for Secondhand Luxury Clothing Consumption.’ Paper submitted and accepted for the Academy of Marketing Sciences (AMS) International Conference; Lake Buena vista, Florida-Disney World Contemporary Resort;18-21 May, 2016.

4. Ryding, D., & Kaur, P., 2011. ‘Service Quality for UK Grocery Retailers: A Pilot Study
Examining Two Types of Retail Formats’. Presented at the 8th Circle Conference, the
University of Dubrovnik, Croatia.

3. Ryding, D., & Stokes, P., 2009 ‘Convergence and Divergence of Educational Experience in European Contexts: A European Union Comparative Country Study of the Status of the
Marketing Discipline’. Presented at the 6th Circle Conference, School of Business and
Economics, Dornbirn, Austria.

2. Monk, D., & Ryding, D., 2007. ‘Service Quality and Training: A Pilot Study’. Presented
at the 5th Circle Conference, University of Calabria, Italy.

1. Ryding, D., & Vignali, G.,2006. ‘Consumer Loyalty in the UK Coffee Shop Market’.
Presented at the 4th Circle Conference, University of Zagreb, School of Economics,
Croatia.

Invited Discussions

Invited Conference Presentations

13. Zeng, N., Ryding, D., & Vignali, G. 2023. ‘AR Technology-enhanced Atmosphere and Customer Engagement in Luxury Retailing: Drivers, Consequences and Moderators’. Presented at the Academy of Marketing Association Conference (AMA), the University of Birmingham, UK.

12. Wang, X., Ryding, D., & Vignali, G. 2023. ‘The Impact of Social Media Influencer Campaigns on the eWOM and Purchase Intention of Youth Subcultures in Social Sustainability’. Presented at the 29th Recent Advances in Retailing and Consumer Services (RARCS) International Conference in Lyon, France.

11. Idrees, S., Vignali, G., & Ryding, D. 2023.’ Analysis of Consumer Behaviour Towards Fashion Metaverse Platforms for Virtual Shopping: A comparative Study of Generation Y and Z’. Presented at the 29th Recent Advances in Retailing and Consumer Services (RARCS) International Conference in Lyon, France.

10. Badiei, D., Vignali, G., & Ryding, D. 2023. ‘I am 100% Biodegradable – Consumers’ Perceived Durability of Biodegradable Luxury Fashion Products and Subsequent Impacts on Emotional Attachment’. Presented at the 29th Recent Advances in Retailing and Consumer Services (RARCS) International Conference in Lyon, France.

9. Altasan., A., Ryding, D., & Vignali, G.2023. ‘Challenges and Retailing Implications for an Ageing Populations Reliance on their Adult Children for E-service Adoption in the Saudi Market’. Presented at the 29th Recent Advances in Retailing and Consumer Services (RARCS) International Conference in Lyon, France.

8. Almeshari, R., Vignali, R., & Ryding, D.2023. ‘Investigating the Effects of The Credibility Factors of Sponsored Micro Influencers Content on Saudi Women Purchasing Intention of Beauty Products’. Presented at the 29th Recent Advances in Retailing and Consumer Services (RARCS) International Conference in Lyon, France.

7. Lichy, J., Ryding, D., Rudawska, E., & Vignali, G. 2023. ‘Resale as Sustainable Social Innovation: Understanding Shifts in Consumer Decision-making and Shopping Orientations for High-end Secondhand Clothing’. Presented at the 28th Recent Advances in Retailing and Consumer Services (RARCS) International Conference, in Baveno, Italy.

6. Zeng, N., Vignali, G., & Ryding, D. 2022. ‘The Influence of the Digital In-Store Experience on Customer Engagement in the Luxury Sector’. Presented at the 28th Recent Advances in Retailing and Consumer Services (RARCS) International Conference, in Baveno, Italy.

5. Ryding, D., Henninger, C.E. & Lichy, J., 2016. ‘Extending the Consumer Inventory Style Framework (CSI) to Understand Consumer Decision-making for Secondhand Luxury Clothing Consumption.’ Paper submitted and accepted for the Academy of Marketing Sciences (AMS) International Conference; Lake Buena vista, Florida-Disney World Contemporary Resort;18-21 May, 2016.

Expert reviewer for journals and publishers

Abstract Co-ordinator

The Annual Abstract Coordinator for CIRCLE Conference
Editorial Board Member
Present International Marketing Conference (IMC)
International Journal of Management Cases
International Journal of Sales, Retailing and Marketing

Peer Reviewed Journal Reviewer (incl.Q1)

International Journal of Fashion Marketing and Management
Journal of Place Magement and Development
Journal of Textiles Engineering and Fashion Technology
Advanced Research in Textiles Engineering
International Journal of Management Cases
International Journal of Business and Globalisation
International Journal of Sales, Retailing and Marketing

Grants

Cumalitive Total £204K of EPSRC funding for DTA projects examining topics related to the digitization of marketing: EEG, FMRI, and quantitative methodologies

£6K Commercial Funding (Hut Group) to investigate Digital Marketing and EDIA

£3K Advance HE funding to explore sustainability and embedment into the curriculum