I joined Manchester Fashion Institute in 2026 as a Lecturer in Fashion Consumer Behaviour. After completing a BSc in Fashion Technology at The University of Manchester, I was awarded an EPSRC Studentship to complete a PhD in Apparel and Textiles. My research interests focus on wearer experience of the clothing consumption journey, from pre-purchase to disposal, and the impacts of these experiences on sustainability. For example, I have a particular interest in the impacts of inadequate approaches of garment fit on garment care and longevity. As such, my research often bridges garment technology and consumer behaviour, understanding the outcomes of changes made in garment development and manufacturing processes on consumer behaviour through qualitative methods and behavioural and sociological theories. I have published my research in high-quality peer-reviewed journals and have presented at prestigious global conferences. I have experience in industry collaboration, and am always keen to pursue research with innovative industry outcomes. This aligns with my mission to facilitate industry innovation toward greener and more sustainable practices.