I joined Manchester Fashion Institute (MFI) as a Lecturer in 2016, specialising in marketing communications. I have taught across multiple programmes in MFI, including BA Fashion Communication, BA Fashion Promotion, BSc. Fashion Business and Management and MSc. International Fashion Marketing. Prior to this, I worked in brand marketing roles for leading international fashion brands and retailers. My pedagogical approach integrates industry collaboration, innovative assessment design and active learning to enhance student engagement and employability. By leveraging my professional networks, I create authentic learning experiences and assessments to foster practical skills and motivate students to fulfil their career ambitions. 

Academic and professional qualifications

I am a Senior Fellow of the Higher Education Academy (SFHEA), awarded in 2024. I graduated with BA (Hons) Design Studies and Journalism from the University of Salford and hold a Post-Graduate degree in Education PGDE(M) from the University of Bolton. I am an Associate Member of the Chartered Institute of Marketing (ACIM), awarded through my work managing the CIM degree accreditations for UG and PG programmes in MFI.

Previous Employment

My industry background includes appointments with Boohoo, N Brown Group and JD Sports Group, fulfilling roles across creative production, advertising and outdoor media, sponsorship activities, strategic brand partnerships and multichannel marketing & campaigns. I managed relationships with creative, media, PR and digital agencies to execute compelling brand projects, developing my breadth of skills across communications. 

Research

I actively disseminate my scholarly outputs through various platforms, highlighting my subject matter expertise and showcasing my contributions to pedagogy. I share my innovative teaching methods, educational insights and subject knowledge to impact the academic community and students beyond my institution. 

Conference Workshop: Mangas, A. and Patterson, V. (2025) ‘One Sheet – creative collaborative communication for large student cohorts’, IFFTI 2025: International Foundation of Fashion Technology Institutes Conference. London College of Fashion, University of the Arts London, 24-28 March

Conference Poster: Mangas, A. and Patterson, V. 2025. One Sheet: A Creative Assessment Method. [Poster]. IFFTI 2025, 24-28 March, London College of Fashion, University of the Arts London.

Case Study in an edited book: Mangas, A. and Costin, L. (2024) ‘Glossier: Instigating Phygital Customer Experience in the Beauty and Skincare Market’ in B. Alexander (ed.) Customer Experience in Fashion Retail: Merging Theory and Practice. Oxon: Routledge, pp 198-208

Conference Exhibition: Mangas, A. and Costin, L. (2019) ‘Dissecting the Fashion Influencer: An IRL Conversation’, IFFTI 2019: International Foundation of Fashion Technology Institutes Conference. Manchester Fashion Institute, Manchester Metropolitan University 8-12 April

Peer Reviewer: In 2019 I was invited by Bloomsbury Publishing to review the textbook, Social Media Marketing: Storytelling in a Digital World, by Wendy K. Bendoni as part of the book’s new edition review process.

Online Case Study: Fenlon, A. (2018) “The impact of the Influencer: Developing a social media strategy”, Bloomsbury Fashion Business Cases, Bloomsbury Publishing Inc.