Toni Clarke

BA (Hons) Fashion Promotion 2019

Msg. Magazine

Targeted at Millenials, the ‘always on’ generation brought up in a world predominantly influenced by digital platforms, I wanted to create a space away from that and reignite our former love for print media. To my knowledge, there are currently no existing publications tackling the issues of mental health, sustainability, gender/identity all under the same platform while further discussing these within the remit of fashion. When initially posing the issues to a sample of potential readers, 70% of respondents felt they would read a fashion magazine which challenged such issues and thus ‘Msg.’ was born. This project is aiming to merge both print and digital medias together, while connecting the reader with the contributors featured in each issue, I chose to embed QR codes throughout. These enable the reader to quickly scan, shop and follow the brands and faces of the issue. So whether you read an article now or in 6 months time, I hope its ‘Msg’ will still hold the same value.