Louise Lea

BA (Hons) Fashion Promotion 2019

The Green Cloud

A B2B platform, The Green Cloud curates information for fashion retail businesses at any market level to access via a highly informative website platform.

With the topic of sustainability leaving consumers feeling confused, and retailers must ensure that they are taking this into consideration. Brands are struggling to keep up with the fast-changing pace of the consumer in regard to their attitudes towards environmentally responsible products and brands must be able to drive forward sustainable practises. Therefore, retail brands may need assistance from an out- side perspective on how they can improve.

The launch of The Green Cloud will enable the providing of significant information on sustainability to retailers, which can then be reprecipitated successfully to the consumer, the launch of “The Green Cloud” which will operate as a profes- sional business to business intelligence service.