Lecturer (Fashion Business)
Academic and professional qualifications
I am a Lecturer in Digital Fashion Marketing and teach on the courses BA (Hons) Fashion Business and Management and BA (Hons) International Fashion Promotion. I am Unit Leader for Consumer Journey at level 4 and Marketing Analytics at level 6.
BA (Hons) Journalism and Design Studies, PGDE(M)
I have worked in marketing roles for pure-play online and multichannel retailers. I am experienced in how ever-changing technology and marketing communications can be leveraged by retailers to build successful fashion brands.
In previous roles with Boohoo.com, I conceptualised the StyleFix format as marketing vehicle for the many thousands of product lines that dropped each season. This digital publication was also available in print, carried with Cosmopolitan, InStyle and LOOK magazine, as well as distributed to the wider customer base. I was also part of the small team that launched Boohoo's first series of integrated O.O.H advertising and TV advertising campaigns.
I have also worked in multichannel marketing in the fashion fascias division at JD Sports Fashion Plc and with the menswear plus size label, Jacamo, during its launch from website into retail stores.
Mundial Issue 005
Mundial, Concilio et Labore, May 2016
http://mundialmag.com/ Independent football style and fan culture
Manchester Fashion Institute
Manchester Metropolitan University
Manchester M15 6BG