Senior Lecturer (Fashion Business)
Academic and professional qualifications
BSc (Hons) Marketing and Distribution
Post Graduate Certificate in Academic Practice (PGC-AP)
Yohji Yamamoto - Press Office
Mackinnon and Saunders - Cosgrove Hall: Production of Martians for Tim Burton's Mars Attack
Cooneen Textiles, Cavden Group / Leisurewear International, Christys' By Design - merchandiser, buyer and account manager
Academic service (administration and management)
Link Tutor for the Postgraduate provision at Istituto Marangoni Paris and London
French - Fluent
Spanish - Conversational
Fashion Design and Technology
Fashion Buying and Merchandising
International Fashion Promotion
MA International Fashion Business - Professional Practice
Postgraduate research supervision
I normally supervise one or two MA students dissertations.
Membership of professional associations
Associate of the Textile Institute (CText ATI)
Fellow of the Higher Education Academy (FHEA)
My MPhil research focused on the internationalisation strategies of UK SME clothing suppliers; the primary research method was case studies.
The industry is dominated by SMEs who significantly contribute to the economy however little is know about their internationalisation strategies. I examined how these businesses expanded their distribution operations from the UK to overseas markets and concluded that the entrepreneurs are critical to this process because they create unique work cultures and surround themselves with knowledgeable staff. However, because the market place is fast changing, the entrepreneur quick decision-making enabled their business to respond to market demands with agility. I found that there are four main elements to an internationalisation strategy : the business environment, the market entry strategies, the supply chains and the quality systems.
Evans, NNF., Jeffrey, M., Craig, SE., 2018. 'Costing for the Fashion Industry - revised edition', Bloomsbury.
Jeffrey, M., Evans, N., 2011. 'Costing for the Fashion Industry', Berg.
Theses and Dissertations
Evans, NNF., 2017. 'THE INTERNATIONALISATION STRATEGIES OF SMALL AND MEDIUM-SIZED ENTERPRISES (SMEs) CLOTHING SUPPLIERS IN THE UK'.
Manchester Fashion Institute
Manchester Metropolitan University
Manchester M15 6BG
Monday to Friday 9 till 5