Dr Kathryn Brownbridge

Senior Lecturer in Fashion Design, Research Cluster Leader Fashion Design and Promotion

Dr Kathryn Brownbridge

Senior Lecturer in Fashion Design, Research Cluster Leader Fashion Design and Promotion

Email: k.brownbridge@mmu.ac.uk

Telephone: 0161 247 2745

Academic and professional qualifications

PhD -(MMU)  completed in 2012 - The development of a Conceptual Model for Anthropometric Practicies and Applications Regarding Complete Garment Technologies for the UK Women's Knitwear Industry

MSc - (MMU) Completed 2002 - Fashion Product Development with focus on 3D technology and virtual made to measure systems

BA Fashion Design and Textiles (Leeds University) Completed in 1995 -

Previous Employment

Formally, I was an active member of UK’s independent fashion design community, as creative managing director of womenswear brand, Heyday Clothing. The Heyday business was vertically integrated and included a design studio, manufacturing unit and retail units in Manchester and London. In 2001, Keen to develop my interest in innovative practice and the utilisation of new technologies within the fashion industry, I joined MMU and completed an MSc. I was then asked to contribute to a small enterprise team who were developing automated fashion made-to-measure software using 3D body scanning technology.

Prizes and awards

  • PhD
  • MSc
  • BA

Research

Research Interests

Research interests include how information is used within technologically dynamic fashion design and the product development processes, including: the use of body measurement within the 3D development of complete garment knitwear, the influence of beauty ideals on design, development and the consumer and the application of colour information within fashion design.

Current collaborative projects include:

  • Exploring the use of the body scanner as an intervention tool for body image with professor Sarah Grogan (MMU), Dr Chris Armitage (UoM), Simeon Gill (UoM).
  • The use of idealised proportional bodies within design with Ruth Sanderson (MMU) Simeon Gill (UoM).
  • Identifying factors that contribute to the development of automated 3D pattern generation using scan data and 3D softwear with professor Susan Ashdown (Cornell University) and Simeon Gill (UoM).
  • The development of customised dress forms from scan data with Simeon Gill (UoM), Steve Hayes (MMU) and Katherine Downey (UoM).

Invited Papers

Conference papers

  • Gill, S., Parker, C.J., Hayes, S., Brownbridge, K., Wren, P. and Panchenko, A. (2014) ‘The True Height of the Waist: Explorations of Automated Body Scanner Waist Definitions of the TC2 Scanner’ in 5th International Conference on 3D Body Scanning Technologies, Lugano, Switzerland, 21-22 October 2014.
  • Gill, S., Wren, P., Brownbridge, K., Hayes, S. and Panchenko, A. (2014) ‘ Practical Considerations of Applying Body Scanning as a Teaching and Research Tool’ in 5th International Conference on 3D Body Scanning Technologies Lugano, Switzerland, 21-22, October 2014.
  • Brownbridge, K. Sanderson, R. Gill, S. (2014) Aspirational bodies: fashioning new beauty ideals, 4th Global Conference Beauty Exploring Critical Issues, 20– 22nd September, Mansfield College Oxford UK.
  • Brownbridge, K. (2014). Fashioning Knitwear: Case studies in conceptualisation 16th Annual IFFTI conference 27nd – 31st January Bunka University Tokyo Japan.
  • Brownbridge, K. Gill, S. and Ashdown, S. (2013) Effectiveness of 3D scanning in establishing sideseam placement for pattern design 4th International Conference in 3D body scanning technologies 19th – 20th November, Long Beach, California US.
  • Brownbridge, K. and Gill, S. (2013) The Myth of Standard Sizing, 3rd Global Conference Beauty Exploring Critical Issues, 14th – 15th September, Mansfield College Oxford UK.
  • Brownbridge, K. (2013) Complete Garment development in relation to the body, 1st Digital Conference 6th – 7th September, Manchester University UK.
  • Brownbridge, K. (2010) Implementation of advanced knitwear technology: fashion, sustainability and innovation’ 12th Annual IFFTI conference Fu Jen University 22nd – 26th April Taiwan.
  • Brownbridge, K and Power J. (2010) ‘Anthropometrics and the complete knitted garment’ 86th Textile Institute World Conference Manchester November UK.

Journal articles

  • Grogan, S. Gill, S, Brownbridge, K, Kilgariff, S. & Whalley, A. (2012), Dress Fit and Women’s Body Image: A Qualitative Study Qualitative Research in Psychology.

Book chapters

  • Brownbridge, K. and Gill, S. (2014) The Truth of Standard Sizing in Downing Peters, L. The Body Beautiful? Identity, Performance, Fashion and the Contemporary Female Body, Interdisciplinary.net

Exhibitions

Housley, G., Brownbridge, K., McCarthy, J., 2018. Dress: an exhibition about clothes and why we wear them, The Horsfall, 22/3/2018 - 24/3/2018.

Books

Book Chapters

Brownbridge, KM., Gill, S., 2015. 'The truth of standard sizing'. In The Body Beautiful? Identity, Fashion and the Contemporary Female Body, Inter-disciplinary.net.

Journal Articles

Grogan, S., O'Brien, D., Brownbridge, K., Gill, S., Cole, J., Armitage, CJ., 2019. ''I didn't realise I was such a sausage': men's accounts of whole-body scanning, body image, and expected changes in health-related behaviours.', Psychol Health, 34 (5), pp. 550-568.

Brownbridge, K., Gill, S., Grogan, S., Kilgariff, S., Whalley, A., 2018. 'Fashion misfit: women’s dissatisfaction and its implications', Journal of Fashion Marketing and Management: An International Journal, 22 (3), pp. 438-452.

Grogan, S., Siddique, MA., Gill, S., Brownbridge, K., Storey, E., Armitage, CJ., 2017. ''I think a little bit of a kick is sometimes what you need': Women's accounts of whole-body scanning and likely impact on health-related behaviours.', Psychol Health, 32 (9), pp. 1037-1054.

Grogan, S., Gill, S., Brownbridge, K., Warnock, D., Armitage, CJ., 2016. 'Women’s Long-Term Reactions to Whole-Body Scanning', Clothing and Textiles Research Journal, 34 (1), pp. 61-73.

Grogan, S., Gill, S., Brownbridge, K., Kilgariff, S., Whalley, A., 2013. 'Dress fit and body image: a thematic analysis of women's accounts during and after trying on dresses.', Body Image, 10 (3), pp. 380-388.

Conference Papers

Gill, S., Brownbridge, K., PANCHENKO, A., Hayes, S., Wren, P., 2014. 'Practical Considerations of Applying Body Scanning as a Teaching and Research Tool', 5th International Conference on 3D Body Scanning Technologies, Lugano, Switzerland, 21/10/2014 - 22/10/2014, in Proceedings: 3DBODY.TECH2014, pp. 259-268.

Gill, S., Wren, P., Hayes, S., Brownbridge, K., 2014. 'Practical Considerations of Applying Body Scanning as a Teaching and Research Tool', the 5th International Conference on 3D Body Scanning Technologies, Lugano, Switzerland, October 2014, Lugano, Switzerland.

Gill, S., Parker, CJ., Hayes, S., Brownbridge, K., Wren, P., Panchenko, A., 2014. 'The True Height of the Waist: Explorations of Automated Body Scanner Waist Definitions of the TC2 scanner', 5th International Conference on 3D Body Scanning Technologies, Lugano, Switzerland, 21-22 October 2014, Lugano, Switzerland, 21/10/2014 - 22/10/2014, in Proceedings of the 5th International Conference on 3D Body Scanning Technologies, Lugano, Switzerland, 21-22 October 2014, pp. 55-65.

Brownbridge, KM., Sanderson, R., Gill, S., 2014. 'Aspirational bodies: fashioning new beauty ideals', Beauty 4 Interdisciplinary.net, Mansfield College, Oxford, UK., 20/9/2014 - 22/9/2014.

Brownbridge, KM., 2014. 'Fashioning Knitwear: Case studies in 3D Conceptualisation', IFFTI, Bunka University, Tokyo, Japan, 27/1/2014 - 31/1/2014, in Fashioninf Knitwear: Case studies in 3D Conceptualisation.

Brownbridge, KM., Gill, S., Ashdown, S., 2013. 'Effectiveness of 3D Scanning in Establishing Sideseam Placement for Pattern Design', 4th International Conference and Exhibition on 3D Body Scanning Technologies, Long Beach CA USA, 19/11/2013 - 20/11/2013.

Gill, S., Brownbridge, KM., 2013. 'The Myth of Standard Sizing', Beauty 3 Interdisciplinary.net, Mansfield College, Oxford, UK, 15/9/2013 - 17/9/2013.

Brownbridge, KM., Power, EJ., 2010. 'Anthropometric Practices and the Complete Knitted Garment', The Textiles Institute Centenary Conference, Manchester UK, 3/11/2010 - 4/11/2010.

Theses and Dissertations

Brownbridge, KM., 2012. 'Development of a Conceptual Model for Anthropometric Practices and Applications Regarding Complete Garment Technologies for the UK Women's Knitwear Industry'.

Office Location

Room RG.07
Righton Building
Manchester Fashion Institute
Manchester Metropolitan University
Cavendish Street
Manchester M15 6BG