Dr Joanna Blanco-Velo

Senior Lecturer (Fashion Business)

Dr Joanna Blanco-Velo

Senior Lecturer (Fashion Business)

Email: j.blanco-velo@mmu.ac.uk

Telephone: 0161 247 2621

Academic and professional qualifications

I teach subjects covering employability skills, small business start-up, visual communication, marketing communication and research methods. I am currently completing a PhD related to media communication and the mainstream consumption of sustainable fashion.

I joined Hollings Faculty in 2007 from the University of Huddersfield where I had been responsible for the management of a suite of Fashion Business courses, both in the UK and overseas. I am currently responsible for the delivery of both undergraduate and post graduate units across the disciplines of fashion design, fashion buying and fashion marketing.

Previous Employment

My career in fashion and textiles began with a successful period of self-employment as a freelance textile designer selling work to clients such as Jean Muir, Timney Fowler and Barney’s of New York. With over ten years industrial experience, my roles have included design for household & contract textiles, being a colourist for bedding products, print design for fashion and career-wear and as a fabric sourcing manager, working closely with fabric and garment technologists and with commissioning client teams.

Projects and initiatives

  • My designs have been used by the NHS, by retailers such as British Home Stores, Marks & Spencer, a number of High Street banks & building societies and, most recently, in a range of commissioned, limited edition prints for multiple award-winning re-usable nappy company; Totsbots.
  • I have a keen interest in the support and development of small business start-ups in the creative industries. In 2007 and 2008 I was employed as the external project evaluator for “Insight Out” Yorkshire & Humber; a graduate business start-up programme delivered by CIDA Co in collaboration with NESTA. My affiliation with CIDA Co continues in the mentoring and support of young, creative entrepreneurs.
  • I am interested in the development and embedding of employability within the curriculum and would like to pursue opportunities for cross discipline student team working.

Consultancy and advisory roles

In 2009, I was employed as consultant to conduct a risk analysis of an RDA funded employability project delivered by the University of Huddersfield’s Research & Enterprise unit.

Prizes and awards

  • BA (Hons) Printed Textiles
  • PGDip Des Printed Textiles
  • PGCert HE
  • MSc Design Management
  • PhD - In Progress

Membership of professional associations

  • FHEA


Research Interests

Please note that I have also published in the name of 'Beale'.

  • Blanco-Velo, J (2010) ‘Fashioning a Qualitative Study’, 8th Qualitative Research Conference, Bournemouth University, Bournemouth, UK, 6th – 8th September 2010.
  • Blanco-Velo, J. Lea-Greenwood, G. Power, J. Tyler, D. (2010) ‘Ethical, Eco, Organic, Green…What does it all mean?’, 17th International Conference on Recent Advances in Retailing and Services Science, European Institute of Retailing and Services Studies (EIRASS), Istanbul, 2nd -5th July 2010.
  • Blanco-Velo, J. (2009) ‘Developing a Conceptual Framework’, Manchester Metropolitan University Research Students Conference, Manchester, UK.
  • Beale, J (2005) ‘Textile Graduates: agents of change?’, Autex World Textile Conference 2005, Portoroz, Slovenia.
  • Atkinson, P & Beale, J. (2002) ‘Design History on the Periphery of Design Practice’, 3rd International Conference on Design History & Design Studies, Istanbul, Turkey.

Journal Articles

Blanco-Velo, JM., 2010. 'Familiar But Not Understood: Lexical Barriers to Mainstream Fashion Product Literacy'.

Conference Papers

Blanco-Velo, JM., 2010. '‘Fashioning a Qualitative Study’, 8th Qualitative Research Conference.', Bournemouth University, Bournemouth, UK,, 6/9/2010 - 8/9/2010.

Blanco-Velo, J., Lea-Greenwood, G., Power, J., Tyler, DJ., 2010. 'Ethical, eco, organic, green…what does it all mean?', 17th Eirass Conference on Retailing and Consumer Services, Istanbul, 7/7/2010 - 9/7/2010, in 17th Eirass Conference on Retailing and Consumer Services.

Atkinson, P., Beale-Parry, J., 2002. '‘Design History on the Periphery of Design Practice’', 3rd International Conference on Design History & Design Studies, Istanbul.

Other Outputs

Blanco-Velo, JM., 2010. 'FRAMING ETHICAL FASHION: building the picture from media, consumer and retailer perspectives'.

Office Location

Room C2.32
Cavendish South
Manchester Fashion Institute
Manchester Metropolitan University
Cavendish Street
Manchester M15 6BG