Sally Dawson BA (Hons) Fashion Design and Technology (Womenswear)
ADFling. Women's Motorbike Gear.
THIS COLLECTIONS CORE INTENTION IS TO FILL THE GAP FOR FLATTERING TECHNICAL WOMEN’S MOTORBIKE GEAR.
AFTER EXTENSIVE RESEARCH IT WAS CLEAR THAT ANY BIKER JACKETS, TROUSERS AND TRACKSUITS INTENDED FOR WOMEN ARE ILL FITTING AND HEAVILY INFLUENCED BY THE MENS BIKER GEAR ALREADY ON THE MARKET. CHOICES ARE LIMITED FOR WOMEN, EITHER AN ALL BLACK (UNSAFE; OFFERS NO VISABILITY) UNISEX LOOK OR A ‘SEXY’ HOT PINK LOOK.
INTRODUCING ADVENTURE-FLING. FEEDING THE FEMALE ADRENALINE JUNKIES OF TODAY.
ADVENTURE-FLING HOPES TO BECOME THE LEADING PROVIDER OF WOMENS MOTORBIKE GEAR WITH COMFORT, FIT AND TECHINCALITY IN MIND. ADFLING CATERS TO ALL TYPES OF RIDERS FROM A ‘NEWBIE’ BEGINNER TO A COMPETITIVE SPORT BILLY ‘RACER’. FROM LEISURE TO PERFORMANCE. ALL LOOKS ARE DESIGNED TO BE FLATTERING, BREATHABLE AND TIMELESSLY STYLISH.
ADFLING HOPING TO EMPOWER AND ENCOURAGE WOMEN TO BE PROUD BIKERS AND LET THEM KNOW THAT WE HAVE THEIR BACK (AND SAFETY IN MIND).
FROM EXTREME FIGURE HUGGING PATTERN EXPLORATION TO INNOVATIVE AIR VENT DEVELOPMENT TO BIOMOTION REFLECTIVE TRIMS.THIS COLLECTION HAS EVERYTHING THE FEMALE BIKER NEEDS TO LOOK AND FEEL GREAT WHILST STAYING SAFE ON THE TRACK,TRAIL AND ROAD.