Madeleine Wakefield BA (Hons) Fashion Art Direction
As a creative director obsessed with unpacking clichéd narratives, I endlessly find inspiration in unravelling what sits below the surface level. Using styling as a powerful tool, I produce editorial yet sensitive visuals packed with tactility and emotion that reveal a deeper meaning upon the second look.
My work often explores the theme of community, focusing particularly on those societies that form my sense of identity. Infusing my personal life experiences into each project, I capture genuine emotions and prioritise evoking an emotional response and fostering introspection about childhood.