Fashion Enterprise Project: Skintrip
After completing a placement year at THGs Beauty Division, I was keen to pursue a beauty-related business and marketing plan for my final project. Filling a gap in the market through the development of skincare specific to the needs of dark complexions, I created the business Skintrip. Skintrip prioritises melanin-rich skin as a speciality, not an afterthought, developing specific to melanin-rich skin products. The business focuses on building a community through two-way interactions with consumers, selling skincare products that help boost overall skin health and achieve brighter, not lighter, glowing skin.
I look forward to returning to THG this September as Brand Marketing Executive.