Simone James

Leisure/ streetwear designer specialising in digital design. As a practitioner function and purpose are at the forefront of my design process. The industry is overly saturated and heavily contributes to global landfill, waste and pollution problems. I focus on the conservation of finite natural resources, designing with remnants, and phasing out petrochemical materials. Using digital design and pattern software, I streamline the toiling process, significantly reducing waste during the physical production stage. In an increasingly digital world the fashion industry is rapidly evolving with technological advancements, establishing a digital presence. I feel my digital skills and understanding of circularity within fashion are both an asset in the ever changing industry.