Sannidhi Gali MSc International Fashion Marketing

Sannidhi Gali

Marketing & Society

I appreciate Indian textiles, art, and culture, and they've had a big impact on how I express my design ideas. The traditions, festivals, and rituals of India have a heavy influence on my design process. I love photographing the beauty and the unfiltered chaos of street culture and curating them on my social media handles. Studying at Manchester Fashion Institute has given me an international perceptive of marketing, society, and sustainability. For my big research project, I looked at why Millennials and Gen Z in the UK and India choose to buy thrifted clothes. My main areas of interest lie within culture, sustainability, fashion marketing, and social media.