Fashion Enterprise Project: Style Ryte
For my final project, I investigated the current issues and drawbacks within styling services and the styling industry. During my research, I discovered the commercial success of implementing artificial intelligence within fashion brands and services. This led me to developing my brand, Style Ryte.
Style Ryte is a subscription based virtual styling service powered by artificial intelligence, providing personalised style advice and generates outfits based on clients' personal styling needs. Factors such as personal style, budget and body shape are considered, resulting in highly personalised looks with shoppable links, so clients can make purchases at their own convenience. The aim of Style Ryte is to reduce the time involved when working with personal stylists and styling services. It also aims to eliminate stylist bias, allowing clients to experiment with new trends and find the perfect fit. Style Ryte also transforms standardised styling services into highly personalised experiences, with customers having 24/7 accesses to the service. Increasing client’s self-worth and self-confidence is a priority within Style Ryte, hence generating the overall mission statement: "Helping you feel your best so you can show up as your most confident self.”
I am passionate about entrepreneurship and currently own Style Ryte, which I aim to continue to develop and grow.