Jemma Persson BA (Hons) Fashion Design and Technology (Womenswear)

Jemma Persson

I'm Jemma Persson, fashion designer specialized in Womenswear, with industry experience in both Menswear and Childrenswear. As an undergraduate student, I won Fielding and Nicholson's (Tailoring) live brief competition, as well as a top five finalist in the Old Navy competition. The tailoring brief itself was truly fascinating to work to bespoke tailoring and to understand the importance of having a personalized and custom made fit to suit each customer unique style.

From the tailoring brief this elevated my skills in slow fashion, which has now become a forefront in all my designs. Bringing this into my final collection, I wanted to break the tradition of buying a new wedding dress and instead move back to the old tradition of ‘Sunday Best”. Designing interchangeable timeless garments which can be worn to any occasion.