Research Cluster

Fashion Business Management Research Cluster

The Fashion Business Management Research Cluster aims to facilitate knowledge creation and foster intellectual dialogue in the fashion business and management field through innovative, collaborative, and interdisciplinary research.

The group aims to provide a platform which connects fashion business management research, as well as builds bridges across wider disciplines. The following are the projects being undertaken within the group:

  • Exploring the influences of social media on the social aspect of garment consumption in youth fashion
  • Rejected but not discarded: womens’ narratives of the unworn

Research Areas

  • Fashion consumption and luxury branding
  • Innovation and fashion entrepreneurship
  • Sustainability and circular economy in fashion