Amy Astley

Winner of Coach Design Competition, New York

Amy Astley

Winner of Coach Design Competition, New York

Amy Astley

Winner of Coach (New York) design competition

Amy Astley

Winner of Coach (New York) design competition

Amy Astley is an up and coming designer, seeking to redefine the modern woman through her dramatic use of androgynous shapes and silhouettes.

“I chose to specialise in the Womenswear pathway for my undergraduate degree. My final collection was heavily inspired by architectural optic illusions and I was able to harness my love for photography by taking images that helped me to study the structure of buildings and their lines more closely. When I began to distort these lines, I discovered that this is where the optic illusion came into play. I then went on to incorporate this in my own work as I explored the 60’s, Mod era look.”

Inspired by classic and contemporary architecture, and her use of photography and layering, the young designer has taken patterns from everyday surroundings. This has allowed her to create an exciting a collection of razor sharp lines and structured silhouettes, with an array of monochrome prints in the form of an optical illusion.

“My design process was constantly evolving and I adapted my concept throughout. I was able to push myself to create a product that was truly my own. My aim was to create garments that were eye-catching and unique, to really stand out.”

With thick luxurious, leather, Amy’s designs evoke powerful silhouettes. These contrast with the soft and feminine pleats, creating an androgynous look and feel. Delicate intricate detail has been a focus in every aspect of her design, generating an underlying feel of powerful masculinity. Yet the vibrant orange flame splash found in every piece of her collection creates a vivacious look that accentuates the sleek and sensuous design throughout the collection.