Catalina Rea

BA (Hons) Fashion Promotion 2019

Pretty Planet, Ugly World

Inspired by modernity infused with futurism and reflection on passed art and photography influenced the ‘Wear No Evil’ movement. The exhibition aims to target 22-28-year-old conscious and compulsive consumers, students, environmentalists, sustainable charities and organisations, artists and activists. Curated to increase needed awareness regarding tough truths situated within the fast-fashion industry. The importance of continued promotion in this subject field is for the target audience to recognise, interpret and react to such statements, causing further action and increased attack on minimising this social injustice. ‘Wear No Evil’ promotes how buying less and investing more in product life- cycles will eventually develop them from disposable to renewable, to increase the ongoing publicity from various brands, charities, environmentalists, and activists and to understand the true cost of ownership.